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Kathy Ireland First Lady Debuts At Atlanta Rug Market January 1, 2005 Kathy Ireland First Lady Debuts At Atlanta Rug Market Dalton, GA - Every woman deserves to be the First Lady in her own life and home, notes Kathy Ireland as she talks about one of her newest rug collections in collaboration with Shaw Living. It is an honor to introduce our finest quality rugs ever - a collection of classic designs that pays tribute to the incomparable spirit of women everywhere. This new collection, First Lady, is destined to be cherished for generations. The collaboration between Kathy Ireland and Shaw Living is America s most successful designer rug program. Last year the Kathy Ireland Worldwide Brand achieved sales in excess of 1 billon dollars. Kathys commitment to her mission of finding solutions for families, especially busy moms is what makes her Brand so unique and successful, said Jeff Meadows, Divisional Vice President of Shaw Living. Kathy Ireland Home First Lady by Shaw Living brings together historic grandeur and stately elegance through graceful designs and unique colorways. The vivid red, deep coral, and warm greens paired with a glowing brown and turquoise blue, provide a palette of inviting colors. Warm and rich in their combinations the traditional designs will embellish the dcor in your home and add a sophisticated brilliance to any room. These rugs are classics, providing timeless styling, exquisite details and extraordinary texture. Made of EverTouch nylon, Shaw's revolutionary branded carpet fiber, First Lady rugs feature a wonderfully soft hand, yet are exceptionally durable. The fine denier filament fiber offers lasting resilience for use in any residential setting. In fact, test results confirm that EverTouch styles perform as well or better than comparable products made from traditional nylon fiber systems. Empress Garden is a large-scale Keshan design which exudes a perfectly balanced, heirloom quality. Imperial Garden has a grand presence with its graceful medallion design, filled with interlacing florals and vines. The unusual Baktiari style of Washington Square features a magnificent round medallion surrounded by colorful panels. Ribbons of Life presents petite flowers and vines which mingle gracefully with soft ribbons to create an unforgettable design. American Jewel is a finely detailed Persian design which creates a unique and bountiful movement of color as a multi-colored design. It is also offered in mono-chromatic colors. Suggested retail for a 55 x 8 First Lady rug is $499. The collection is available in six standard sizes which range from 2x 3 to 10x 13. Kathy Ireland is CEO and Chief Designer of Kathy Ireland Worldwide in Los Angeles , California . She began her company over 10 years ago with the mission of finding solutions for families, especially busy moms. By staying true to her commitment, shes been recognized as a best friend to working mothers by the Associated Press and London Times. Kathys home design efforts include furniture, flooring, rugs, lighting, wall art, decorative accessories, home office and home theatre, table top, bedding, top of bed and window coverings. There are now well over 10,000 pieces that carry Kathys design philosophy and direction. Kathys Home Collection received Best of Market honors and the Good Housekeeping Seal. A Cafe by Chef Andre Carthen, J du J cultivated by landscape designer, Nicholas Walker and the Quilts of Gees Bend are Kathy Ireland Home solutions. Her outdoor living efforts earned the Gold Medal at the San Francisco Flower & Garden Show. She is also the recipient of Outstanding Mother of the Year from the National Mothers Day Committee and has been honored for her entrepreneurial efforts by the National Association of Women Business Owners and National Association of Business Leaders. Kathy is on The Board of Directors for the Tupelo Furniture Marketing Association and a member of Women in the Home Industries Today. For more information, please visit www.kathyireland.com Shaw Living is a division of Shaw, a subsidiary of Berkshire Hathaway, Inc. and the largest soft floor covering manufacturer in the world. Shaw Living is America s leader in rugs for the home, including area, bath, scatter and outdoor mats. Shaw Living also produces other soft goods including top of the bed. See Shaw Living at the Atlanta International Area Rug Market, AmericasMart Merchandise Mart, Suite 6-B-5 . For more information, call 1-800-282-7429, write Shaw Living at P.O. Drawer 2128, Dalton GA 30722-2128 , or visit www.shawliving.com. Contact: Kimberly Barta - 800.282.7429

Kathy Ireland First Lady Debuts At Atlanta Rug Market

January 1, 2005

Kathy Ireland First Lady Debuts At Atlanta Rug Market

Dalton, GA - Every woman deserves to be the First Lady in her own life and home, notes Kathy Ireland as she talks about one of her newest rug collections in collaboration with Shaw Living. It is an honor to introduce our finest quality rugs ever - a collection of classic designs that pays tribute to the incomparable spirit of women everywhere. This new collection, First Lady, is destined to be cherished for generations.

The collaboration between Kathy Ireland and Shaw Living is America s most successful designer rug program. Last year the Kathy Ireland Worldwide Brand achieved sales in excess of 1 billon dollars.

Kathys commitment to her mission of finding solutions for families, especially busy moms is what makes her Brand so unique and successful, said Jeff Meadows, Divisional Vice President of Shaw Living.

Kathy Ireland Home First Lady by Shaw Living brings together historic grandeur and stately elegance through graceful designs and unique colorways. The vivid red, deep coral, and warm greens paired with a glowing brown and turquoise blue, provide a palette of inviting colors. Warm and rich in their combinations the traditional designs will embellish the dcor in your home and add a sophisticated brilliance to any room. These rugs are classics, providing timeless styling, exquisite details and extraordinary texture.

Made of EverTouch nylon, Shaw's revolutionary branded carpet fiber, First Lady rugs feature a wonderfully soft hand, yet are exceptionally durable. The fine denier filament fiber offers lasting resilience for use in any residential setting. In fact, test results confirm that EverTouch styles perform as well or better than comparable products made from traditional nylon fiber systems.

Empress Garden is a large-scale Keshan design which exudes a perfectly balanced, heirloom quality. Imperial Garden has a grand presence with its graceful medallion design, filled with interlacing florals and vines.

The unusual Baktiari style of Washington Square features a magnificent round medallion surrounded by colorful panels. Ribbons of Life presents petite flowers and vines which mingle gracefully with soft ribbons to create an unforgettable design.

American Jewel is a finely detailed Persian design which creates a unique and bountiful movement of color as a multi-colored design. It is also offered in mono-chromatic colors.

Suggested retail for a 55 x 8 First Lady rug is $499. The collection is available in six standard sizes which range from 2x 3 to 10x 13.

Kathy Ireland is CEO and Chief Designer of Kathy Ireland Worldwide in Los Angeles , California . She began her company over 10 years ago with the mission of finding solutions for families, especially busy moms. By staying true to her commitment, shes been recognized as a best friend to working mothers by the Associated Press and London Times. Kathys home design efforts include furniture, flooring, rugs, lighting, wall art, decorative accessories, home office and home theatre, table top, bedding, top of bed and window coverings. There are now well over 10,000 pieces that carry Kathys design philosophy and direction. Kathys Home Collection received Best of Market honors and the Good Housekeeping Seal. A Cafe by Chef Andre Carthen, J du J cultivated by landscape designer, Nicholas Walker and the Quilts of Gees Bend are Kathy Ireland Home solutions. Her outdoor living efforts earned the Gold Medal at the San Francisco Flower & Garden Show. She is also the recipient of Outstanding Mother of the Year from the National Mothers Day Committee and has been honored for her entrepreneurial efforts by the National Association of Women Business Owners and National Association of Business Leaders. Kathy is on The Board of Directors for the Tupelo Furniture Marketing Association and a member of Women in the Home Industries Today. For more information, please visit www.kathyireland.com

Shaw Living is a division of Shaw, a subsidiary of Berkshire Hathaway, Inc. and the largest soft floor covering manufacturer in the world. Shaw Living is America s leader in rugs for the home, including area, bath, scatter and outdoor mats. Shaw Living also produces other soft goods including top of the bed. See Shaw Living at the Atlanta International Area Rug Market, AmericasMart Merchandise Mart, Suite 6-B-5 . For more information, call 1-800-282-7429, write Shaw Living at P.O. Drawer 2128, Dalton GA 30722-2128 , or visit www.shawliving.com.

Contact:
Kimberly Barta - 800.282.7429

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