Our Story Our Brands Shaw Advantages News Press Releases Shaw - In The News Career Opportunities For Retailers
Shaw Living Intros New Kathy Ireland Innovations January 1, 2005 Shaw Living Intros New Kathy Ireland Innovations Dalton, GA - Innovations from Kathy Ireland Home captures the true meaning of the word with its extensive range of dramatically different rug designs. These exciting, original products are among Shaw Livings newest, most contemporary rug offerings ever. Taking its direction from Kathys exclusive Style Guides, which form the cornerstone of her design philosophy, Innovations features extraordinarily bold and colorful patterns including modern geometry, tropical South Seas, retro, Asian, organics, florals, Arts and Crafts, the American West and spicy Latin influences. Intensely saturated combinations of warm and cool colors will literally sparkle in each rug. When the colors are paired with sophisticated urban designs, the illusions of translucency and watery layers can be achieved as well as the simplistic graphic boldness that is classic contemporary styling. Innovation has long been a hallmark of our Brand, shares Kathy Ireland. And today that creativity is beautifully translated into our newest rug collection. City Ports features symmetrical rows and columns of circles over a block grid, in both Oatmeal and Ebony colorways. Offered in Oatmeal and Poppy Red, Joshua Blossom strikingly radiates huge flowers, circling with an asymmetrical flow. Wild Flowers combines blossoms of various sizes and shapes in a flowing pattern, available in Poppy Red, Cherry Chocolate and Ebony. Windows expresses a dramatic departure from traditional, with its retro pattern of rounded and overlapping squares, presented in Light Multi and Multi. The varied and interlocking squares of Silhouettes also reminisces of an earlier modern period, colorful and bold in Cherry Chocolate, Oatmeal and Ebony. This new collection has a buttery-soft, heavy hand with a carved, sculpted appearance that can be seen and felt as you move your hand across the surface of the rug. Lustrous Olefin yarn enhances the dimensional quality of these rugs and produces a unique style that is sophisticated, yet appealingly warm. Innovations rugs are available in five standard sizes ranging from 2 x 3 to 8 x 11. The suggested retail for a 55 x 78 rug is $429. Kathy Ireland is CEO and Chief Designer of Kathy Ireland Worldwide in Los Angeles , California . She began her company over 10 years ago with the mission of finding solutions for families, especially busy moms. By staying true to her commitment, shes been recognized as a best friend to working mothers by the Associated Press and London Times. Kathys home design efforts include furniture, flooring, rugs, lighting, wall art, decorative accessories, home office and home theatre, table top, bedding, top of bed and window coverings. There are now well over 10,000 pieces that carry Kathys design philosophy and direction. Kathys Home Collection received Best of Market honors and the Good Housekeeping Seal. ACafe by Chef Andre Carthen, J du J cultivated by landscape designer, Nicholas Walker and the Quilts of Gees Bend are Kathy Ireland Home solutions. Her outdoor living efforts earned the Gold Medal at the San Francisco Flower & Garden Show. She is also the recipient of Outstanding Mother of the Year from the National Mothers Day Committee and has been honored for her entrepreneurial efforts by the National Association of Women Business Owners and National Association of Business Leaders. Kathy is on the Board of Directors for the Tupelo Furniture Marketing Association and a member of Women in the Home Industries Today. For more information, please visit www.kathyireland.com. Shaw Living is a division of Shaw, a subsidiary of Berkshire Hathaway, Inc. and the largest soft floor covering manufacturer in the world. Shaw Living is America s leader in rugs for the home, including area, bath, scatter and outdoor mats. Shaw Living also produces other soft goods including top of the bed. See Shaw Living at the Atlanta International Area Rug Market, AmericasMart Merchandise Mart, Suite 6-B-5. For more information, call 1-800-282-7429, write Shaw Living at P.O. Drawer 2128, Dalton GA 30722-2128, or visit www.shawliving.com. Contact: Kimberly Barta - 800.282.7429

Shaw Living Intros New Kathy Ireland Innovations

January 1, 2005

Shaw Living Intros New Kathy Ireland Innovations

Dalton, GA - Innovations from Kathy Ireland Home captures the true meaning of the word with its extensive range of dramatically different rug designs. These exciting, original products are among Shaw Livings newest, most contemporary rug offerings ever.

Taking its direction from Kathys exclusive Style Guides, which form the cornerstone of her design philosophy, Innovations features extraordinarily bold and colorful patterns including modern geometry, tropical South Seas, retro, Asian, organics, florals, Arts and Crafts, the American West and spicy Latin influences. Intensely saturated combinations of warm and cool colors will literally sparkle in each rug. When the colors are paired with sophisticated urban designs, the illusions of translucency and watery layers can be achieved as well as the simplistic graphic boldness that is classic contemporary styling. Innovation has long been a hallmark of our Brand, shares Kathy Ireland. And today that creativity is beautifully translated into our newest rug collection.

City Ports features symmetrical rows and columns of circles over a block grid, in both Oatmeal and Ebony colorways. Offered in Oatmeal and Poppy Red, Joshua Blossom strikingly radiates huge flowers, circling with an asymmetrical flow. Wild Flowers combines blossoms of various sizes and shapes in a flowing pattern, available in Poppy Red, Cherry Chocolate and Ebony.

Windows expresses a dramatic departure from traditional, with its retro pattern of rounded and overlapping squares, presented in Light Multi and Multi. The varied and interlocking squares of Silhouettes also reminisces of an earlier modern period, colorful and bold in Cherry Chocolate, Oatmeal and Ebony.

This new collection has a buttery-soft, heavy hand with a carved, sculpted appearance that can be seen and felt as you move your hand across the surface of the rug. Lustrous Olefin yarn enhances the dimensional quality of these rugs and produces a unique style that is sophisticated, yet appealingly warm. Innovations rugs are available in five standard sizes ranging from 2 x 3 to 8 x 11. The suggested retail for a 55 x 78 rug is $429.

Kathy Ireland is CEO and Chief Designer of Kathy Ireland Worldwide in Los Angeles , California . She began her company over 10 years ago with the mission of finding solutions for families, especially busy moms. By staying true to her commitment, shes been recognized as a best friend to working mothers by the Associated Press and London Times. Kathys home design efforts include furniture, flooring, rugs, lighting, wall art, decorative accessories, home office and home theatre, table top, bedding, top of bed and window coverings. There are now well over 10,000 pieces that carry Kathys design philosophy and direction. Kathys Home Collection received Best of Market honors and the Good Housekeeping Seal. ACafe by Chef Andre Carthen, J du J cultivated by landscape designer, Nicholas Walker and the Quilts of Gees Bend are Kathy Ireland Home solutions. Her outdoor living efforts earned the Gold Medal at the San Francisco Flower & Garden Show. She is also the recipient of Outstanding Mother of the Year from the National Mothers Day Committee and has been honored for her entrepreneurial efforts by the National Association of Women Business Owners and National Association of Business Leaders. Kathy is on the Board of Directors for the Tupelo Furniture Marketing Association and a member of Women in the Home Industries Today. For more information, please visit www.kathyireland.com.

Shaw Living is a division of Shaw, a subsidiary of Berkshire Hathaway, Inc. and the largest soft floor covering manufacturer in the world. Shaw Living is America s leader in rugs for the home, including area, bath, scatter and outdoor mats. Shaw Living also produces other soft goods including top of the bed. See Shaw Living at the Atlanta International Area Rug Market, AmericasMart Merchandise Mart, Suite 6-B-5. For more information, call 1-800-282-7429, write Shaw Living at P.O. Drawer 2128, Dalton GA 30722-2128, or visit www.shawliving.com.

Contact:
Kimberly Barta - 800.282.7429

* We will not use, share, or sell your friend's email address.
RECIPIENT NAME:
RECIPIENT EMAIL:
YOUR NAME:
YOUR EMAIL:
MESSAGE: