Shaw Launches Comprehensive Web Tools under Shaw Web Studio

June 24, 2010

Shaw Launches Comprehensive Web Tools under Shaw Web Studio

Dalton, Ga. - June 24, 2010- On July 1st, Shaw Floors will introduce Shaw Web Studio, a revolutionary and comprehensive new suite of web products for flooring retailers. Shaw Web Studio will allow Shaw retailers to create new web sites or add Shaw product catalogs and other premium content to existing web sites. According to Misty Hodge, Shaw's web services manager, retailers recognize the power of the web, but have difficulty with time, cost and technology expertise. Shaw Web Studio addresses these concerns with a suite of solutions for retailers who need a web site or are looking to make their respective web sites better. Solutions include customized web sites, automatically updated product catalogs, microsites within existing sites, automated delivery of product images and data and much more. Best of all, the tools are easy-to-use, easy-to-maintain and affordable.

"Research indicates that almost 70 percent of consumers shop online before entering the store. Shaw Web Studio allows Shaw's retailers to become a virtual storefront that is always open," said Hodge. "Shaw Web Studio offers a selection of the industry's leading technological tools in order to generate qualified sales leads for a retailer's store. We're committed to our retailer's success both in-store and, now, on the web."

Shaw Web Studio Benefits Overview:

• Specifically for flooring Shaw retailers
• 20 professional design templates
• Customized products and names
• Select content, highlighting brands like Anso? nylon
• High-quality images and information
• Technically sound
• Search-engine friendly



Here is a deeper look into Shaw Web Studio offerings:




Solution: Web sites

Shaw Web Studio offers complete flooring web sites with ready-to-use and customizable content. Retailers can choose from 20 unique and stylish design templates to ensure a one-of-a-kind web experience. The site can be up and running in minutes. Web site plans start at $95 per month.

Solution: Product Catalog

To enhance an existing site, tools include a Shaw-powered product catalog. The catalog is customizable and maintenance free. The catalog is continuously updated with carpet, area rug, hardwood, laminate and tile and stone products. According to Hodge, the product catalog is a great avenue for consumers to research your store?s offerings and can help a consumer in the purchase mindset.

Solution: Data Stream

For those with an existing web site catalog, the Data Stream automatically delivers product data and images and allows retailers to keep their Shaw product information up-to-date.

Solution: Select Content

Shaw Web Studio offers interesting and information add-ons to give consumers focused product information and more reasons to return to a retailer's web site. Select Content offerings currently include an interactive miscrosite on the benefits of Anso nylon. Others will be available in the future.

From professional templates, to customizable product catalogs, to rich content, to site analytics, Shaw Web Studio offerings are designed to assist Shaw retailers in creating and maintaining professional and effective web sites with ease and affordability. "Our goal is to expand on the success of shawfloors.com and allow retailers to capitalize on this success with positive and informative web experiences for their respective consumers," said Hodge. "Shaw Web Studio will dramatically help retailers in creating and maintaining professional web sites that are attainable and affordable, with the ultimate goal of delivering ready-to-purchase consumers to their stores. Shaw is proud to support our retailers and take the industry to the next level in marketing technology."

For more information, visit www.shawwebstudio.com. or call 888-Shaw-Web.