2013 Activate Winter Market Events
Shaw Announces 2013 Activate Winter Market Events
Market announcement prepares dealers to "set their business in motion with Shaw"
Dalton, Ga.- October 29, 2012 - Shaw Industries, the world’s largest manufacturer of carpet and a leading flooring provider, announced today the location and dates of the company’s 2013 Activate Winter Market events. The 2013 theme, “Activate,” will help set the stage for the introduction of hundreds of new products and exciting new programs and marketing initiatives. According to Kathy Young, Shaw’s director of marketing, the events will introduce new soft and hard surface products to the market as well as beautiful displays and competitive programs. The events will also provide an inspiring networking forum for Shaw associates and retailers.
During Shaw’s winter market events, the company will unveil a variety of new carpet introductions within Shaw’s successful Anso® nylon, and ClearTouch® lines, as well as vibrant new colors and constructions under Shaw’s premier Tuftex brand and the Shaw Living area rug brand. In the hard surfaces categories, introductions to the successful Epic™ hardwood collection will be unveiled along with new visuals and performance attributes in other hardwood offerings, laminate, resilient and tile & stone. Additionally, stunning new hardwood visuals will be launched at the Anderson Hardwood booth.
According to Young, the market’s Activate theme embodies the positive energy behind the company’s newest products and marketing programs specially designed to appeal to flooring dealers’ target audiences. “Our dealers are ready to see the newest products, services and tools available,” said Young. “This is a very exciting time when we are seeing a return of positive consumer sentiment. It’s time to update the showroom floor with the most beautiful, durable, socially conscious and eco-friendly floors available on the market today.”
The 2013 events include:
||Cobb Galleria Convention Center
||Embassy Suites - Grapevine
||Chicago Marriott Downtown (Magnificent Mile)
||Disneyland Grand Californian
||Fallsview Casino Resort
||Atlantic City, NJ
||Rosen Shingle Creek
For more information about the events or to register, visit www.shawshows.com.
Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world’s largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 24,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpet, area rugs, hardwood, laminate, resilient vinyl and tile & stone for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.