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Shaw Floors Launches "Dream it. Do it." Fall Promotion October 9, 2012 Shaw Floors Launches "Dream it. Do it." Fall Promotion Consumers can realize design dreams with "Any Room One Price" savings, enter to win $2,500 flooring makeover Dalton, Ga. - October 9, 2012- Shaw Floors, the world's largest carpet manufacturer and a leading flooring provider, is helping consumers take their home decor plans from dreams to reality this fall with the "Dream it. Do it." sale. The promotion, which runs through Nov. 17, offers homeowners "Any Room One Price" savings, where select carpet, laminate and area rug styles are $499 per room, and qualifying hardwood styles are $699 per room. As an added incentive, consumers are eligible for a $200 in-store savings coupon when they purchase at least 50 square feet of carpet, or at least 250 square feet of hard surface flooring. Consumers can also enter to win a $2,500 grand prize flooring makeover on the Shaw Floors Facebook? page or on Shawfloors.com "We know consumers find fall, with its cooler temperatures and changing outdoor colors, an ideal time to undertake home renovation projects, which is why we launched the 'Dream it. Do it.' sale this October," said Kathy Young, director of marketing for Shaw Floors. "For consumers wanting to update their homes in preparation for the holiday season, this promotion is the perfect time to purchase sophisticated new flooring, which will help a home shine for holiday parties, family gatherings or simply for a homeowner's own comfort and enjoyment." Consumers can purchase as many rooms as desired at the "Any Room One Price" rate, making the promotion an opportune time to refresh the look of multiple spaces in a home. For renovation inspiration, homeowners can visit Shaw's Pinterest page, which features more than 25 boards covering color, pattern and style themes created with the inout of Shaw's research and design team. "Homeowners who want to make a change?but aren't sure which direction to go? may find a helpful resource in Shaw's Pinterest page," said Young. "With inspiring images from art, fashion, nature, architecture and everyday life, homeowners can identify the flooring looks that appeal to their design sensibilities and take advantage of the 'Dream it. Do it.' sale to bring those key elements into their homes." The promotional pricing for the "Dream it. Do it." sale applies to qualifying carpet, laminate and hardwood styles as well as to select area rugs sized up to 5 feet by 8 feet. Installation, padding or underlayment nad trim are not included. "Any room" sizing is based on a room size of 180 square feet or room dimensions of 12 feet by 15 feet. For more information about the "Dream it. Do it." promotion or to enter to win the $2,500 grand prize flooring makeover, visit Shawfloors.com or www.facebook.com/ShawFloors. For flooring inspiration, visit Shaw's Pinterest page at www.pinterest.com/ShawFloors. About Shaw Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world’s largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 24,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpet, area rugs, hardwood, laminate, resilient vinyl and tile & stone for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.

Shaw Floors Launches "Dream it. Do it." Fall Promotion

October 9, 2012

Shaw Floors Launches "Dream it. Do it." Fall Promotion

Consumers can realize design dreams with "Any Room One Price" savings, enter to win $2,500 flooring makeover

Dalton, Ga. - October 9, 2012- Shaw Floors, the world's largest carpet manufacturer and a leading flooring provider, is helping consumers take their home decor plans from dreams to reality this fall with the "Dream it. Do it." sale. The promotion, which runs through Nov. 17, offers homeowners "Any Room One Price" savings, where select carpet, laminate and area rug styles are $499 per room, and qualifying hardwood styles are $699 per room. As an added incentive, consumers are eligible for a $200 in-store savings coupon when they purchase at least 50 square feet of carpet, or at least 250 square feet of hard surface flooring. Consumers can also enter to win a $2,500 grand prize flooring makeover on the Shaw Floors Facebook? page or on Shawfloors.com

"We know consumers find fall, with its cooler temperatures and changing outdoor colors, an ideal time to undertake home renovation projects, which is why we launched the 'Dream it. Do it.' sale this October," said Kathy Young, director of marketing for Shaw Floors. "For consumers wanting to update their homes in preparation for the holiday season, this promotion is the perfect time to purchase sophisticated new flooring, which will help a home shine for holiday parties, family gatherings or simply for a homeowner's own comfort and enjoyment."

Consumers can purchase as many rooms as desired at the "Any Room One Price" rate, making the promotion an opportune time to refresh the look of multiple spaces in a home. For renovation inspiration, homeowners can visit Shaw's Pinterest page, which features more than 25 boards covering color, pattern and style themes created with the inout of Shaw's research and design team.

"Homeowners who want to make a change?but aren't sure which direction to go? may find a helpful resource in Shaw's Pinterest page," said Young. "With inspiring images from art, fashion, nature, architecture and everyday life, homeowners can identify the flooring looks that appeal to their design sensibilities and take advantage of the 'Dream it. Do it.' sale to bring those key elements into their homes."

The promotional pricing for the "Dream it. Do it." sale applies to qualifying carpet, laminate and hardwood styles as well as to select area rugs sized up to 5 feet by 8 feet. Installation, padding or underlayment nad trim are not included. "Any room" sizing is based on a room size of 180 square feet or room dimensions of 12 feet by 15 feet.

For more information about the "Dream it. Do it." promotion or to enter to win the $2,500 grand prize flooring makeover, visit Shawfloors.com or www.facebook.com/ShawFloors. For flooring inspiration, visit Shaw's Pinterest page at www.pinterest.com/ShawFloors.

About Shaw

Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world’s largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 24,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpet, area rugs, hardwood, laminate, resilient vinyl and tile & stone for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.

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