Shaw Floors Launches Pinterest Presence
Shaw Floors Launches Pinterest Presence
Company page offers inspiration, behind-the-scenes look at Shaw's creative process
Dalton, GA - April 23, 2012-Providing home design enthusiasts across the country with inspiration and an easy way to save their favorite ideas, Shaw Floors, the world's largest carpet manufacturer and a leading flooring provider, is pleased to announce the launch of its official presence on Pinterest, an online community that allows users to save photos by "pinning" them to theme boards that are shared with other users of the site. having already established a network of nearly 70,000 engaged consumers on the Shaw Floors Facebook® page, Shaw is excited to extend its social media outreach to Pinterest's expanding base of more than 17 million users - the majority of which are women.
"With the extreme growth of Pinterest over the last several months, we felt it was important to establish a Shaw presence on the site so we can reach consumers where they are," said Todd callaway, manager of interactive marketing and media at Shaw Floors. "The visual nature of Pinterest makes it an ideal platform to showcase Shaw products. We're excited to be one of the first flooring companies in the space and look forward to interacting with consumers on a new level."
Shaw's Pinterest page initially launched with eight design boards based on color and style themes with descriptive titles such as "Hue Can Do It (Teal)", "Man Cave" "Bohemian Rhapsody" and "Ikat Explosion." Incorporating stylish flooring images as well as other room elements, Shaw's Pinterest design boards also use inspiring images from fashion, nature and everyday life to create a complete illustration of each specific theme. The boards, which are constantly evolving, reflect a design method that Shaw employs when creating new carpet, hardwood, laminate, tile & stone, area rug and resilient products.
"Pinterest offers us the unique opportunity to invite consumers into Shaw's research and development process," said Emily Morrow, Shaw's director of color, style and desihn. "Before inventing new flooring looks, our design team travels the world in search of up-and-coming trends in home decor, fashion, art and more. We collect these ideas via pictures, swatches and samples, then capture the themes on palettes called mood boards, and refer tot he boards for inspiration when creating new flooring styles, colors and textures. Shaw's Pinterest design boards are online representations of these compilations. We hope consumers enjoy this "sneak peak" at our process and will use the boards as inspiration for their own design projects."
Shaw's Pinterest pins include its own up;oads as well as repins from other brands on the site, such as Nordstrom, Southern Living and Elle Decor. Many Shaw pins also include comments from the company's design team for how to incorporate a theme or idea into a user's own space. In addition, the page is continuously updated with new design boards and additions to existing boards, so visitors will have an ongoing source of new images to explore.
To view Shaw's Pinterest page, visit www.pinterest.com/ShawFloors. Users and Shaw Floors retailers can stay up-to-date on Shaw's most recent pins by following Shaw on Pinterest or by following their favorite Shaw design boards.
Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world’s largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 24,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpet, area rugs, hardwood, laminate, resilient vinyl and tile & stone for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.