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Shaw Floors Featured in HGTV Smart Home 2014

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Shaw Floors Featured in HGTV Smart Home 2014

Impeccably Designed Home Features More Than 15 Shaw Floors Products

Dalton, Ga. – April 28, 2014 – Shaw Floors is the exclusive flooring provider and also a sponsor of the HGTV® Smart Home Giveaway 2014, which kicked off April 15. Shaw, which has been the HGTV Smart Home flooring partner since 2008, provided more than 15 engineered hardwood, carpet, area rugs, and tile products for this year’s home located in the Green Hills area of Nashville, Tenn.

The English Cottage style HGTV Smart Home 2014, which emphasizes energy-saving features and green living along with the latest developments in home technology, includes:

This hickory engineered hardwood product is Cradle to Cradle Silver Certified® and is made with EnviroCore, Shaw’s high-density core board made from recycled post-industrial wood fiber. Using approximately 50 percent less newly harvested wood than conventional 3/8” engineered flooring, Epic is not only more environmentally friendly but harder, denser, tougher, and more dimensionally stable than many other engineered or solid hardwood products.

The Caress by Shaw collection features Anso® nylon, which offers soft texture, beautiful colors and unique styling while meeting residential performance demands. In addition to offering unmatched softness, the Caress carpet features Shaw’s patented R2X® stain and soil resistance treatment to help preserve the original look and feel of the carpet. Additionally, the carpet is Cradle to Cradle Silver Certified® and can be recycled back into carpet at the end of its life.

  • Mosaic accent tile from the Boca collection, in basketweave and hexagon patterns along with a corresponding pencil liner trim.

Boca is a natural stone mosaic tile available in 12”x12” sheets consisting of five tile shapes/patterns: 5/8” microblock, brick, linear, hexagon and basketweave. Each plays into the popular griege (grey/beige) color trend. The collection includes 2”x12” chair rails and 1”x12” pencil liners in four complementary colors.

A complete listing of products installed in the HGTV Smart Home can be found on the Shaw Floors website.

Many of the Shaw Floors products installed in the HGTV Smart Home are part of the HGTV HOME Flooring by Shaw collection, which features an expansive array of beautifully designed, high quality flooring from two trusted and well-recognized home brands – HGTV HOME and Shaw.

“The HGTV Smart Home showcases Shaw’s wide variety of flooring and accent tile collections in an impeccably designed home,” said Heather Yamada, Shaw Floors director of consumer marketing and merchandising. “Not only does one winner get to experience the warmth and comforts of home that our products help create, but the home provides inspiration for millions of homeowners who tour the home virtually via HGTV’s television broadcasts and its website.”

The HGTV Smart Home continues to carry on a tradition of unique viewer interaction and architectural and design showmanship that began with the HGTV Green Home in 2008. Conceived by P. SHEA | DESIGN and constructed by Carbine & Associates, the HGTV Smart Home 2014 is convenient to shopping and outdoor recreation and lies just 15 minutes south of downtown Nashville, a lively community known worldwide for its talented musicians and country music heritage.

“Nashville is so much more than a thriving mecca for musicians. The city has developed a trendy food scene, diverse nightlife and an exceptional quality of life for its residents,” said Jack Thomasson, HGTV professional house planner. “With all the excitement of a bustling city combined with easy access to rolling green hills and lush natural beauty, Nashville is on the cutting edge for what ‘smart living’ means today.”

The HGTV Smart Home 2014 is built to meet the Consumer Electronics Association’s (CEA) TechHome Rating System (THRS), a nationally-recognized specification for residential technology infrastructure. The home also has earned a Silver Level certification from the National Green Building Standard™.

The HGTV Smart Home 2014 Giveaway opened for entries at 9 a.m. ET on April 15 and runs through 5 p.m. ET on June 9. During the giveaway period, eligible viewers can enter twice per day online: once at HGTV.com and once at HGTVRemodels.com, and can sign up for daily email reminders. HGTV Facebook and Twitter fans (#HGTVSmart) can check in for ongoing updates and new details. Fans can visit HGTV.com/smart for a virtual tour of the home and complete official rules.



About Shaw Industries
The world’s largest carpet manufacturer and a leading floorcovering provider, Shaw Industries Group, Inc. is a vertically integrated manufacturer that supplies carpet, hardwood, laminate, resilient, tile & stone flooring products and synthetic turf to residential and commercial markets worldwide. A wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $4.5 billion (USD) in annual sales and 23,000 associates, Shaw is headquartered in Dalton, Georgia, with salespeople and/or offices located throughout the U.S., as well as Australia, Canada, China, India, Mexico, Singapore and the United Kingdom. For more information, visit http://shawfloors.com/about-shaw.

About HGTV
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 99 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME consumer products line which showcases exclusive collections of paint, flooring, soft goods and other home-oriented products, as well as HGTV Magazine, a new home and lifestyle publication published in partnership with Hearst Magazines.