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 Shaw Search Engine Package Guarantees Top-Ranking Presence

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Shaw Search Engine Package Guarantees Top-Ranking Presence

Shaw Web Studio enhances website offerings


Dalton, Ga. - - Shaw Web Studio (SWS), Shaw Floors' comprehensive retailer website program, in alignment with leading online marketing company Creating Your Space, has rolled out a premier SEO package featuring guaranteed search engine ranking presence. This new package makes it possible for flooring retailers across the nation and Canada to secure coveted online ranking space that encourages millions of consumers to start their buying process at a local flooring retailer.

"This is real performance, and we're proud to provide it to our retailers," said Misty Hodge, digital marketing manager. "The fact that we're now offering guaranteed top ranking to flooring retailers, together with all our other industry-leading assets and technologies, truly allows them to have a strong presence everywhere the consumer shops."

Some of the distinctive Shaw Web Studio assets and technologies include the following:

    • Neutral content that crosses manufacturers' brands? Content includes an automated interactive product catalog and inspiring content for their flooring consumers.
    • Easy customizable website with full control? The retailer chooses which suppliers and products to feature and market.
    • Free mobile? Launched in October, this feature has already been "highly successful," said Hodge, "helping retailers make their best first impression? at no additional cost."
    • Free Support? Shaw technical specialists are easily accessible by phone, email or chat away.

"Shaw Web Studio sites are designed specifically with our flooring dealers' unique needs in mind," said Hodge. "We're helping them reach the online consumer and build their brand, turning browsers into buyers. The results are amazing."

Research shows that 61% of SWS users have had an increase in net sales, while 46% of users have seen an increase of 25% or higher, said Hodge. SWS service is indicative of good business practices and visibility.

Flooring dealers can learn more about Shaw Web Studio by visiting

About Shaw Floors

Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world?s largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 24,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpet, area rugs, hardwood, laminate, resilient vinyl and tile & stone for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.

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