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 ShawMark Launches New Anything Goes! Elite Collection

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March 23, 2005

ShawMark Launches New Anything Goes! Elite Collection

Dalton, GA - Shaw Industries ShawMark Floors division has introduced its new line of Anything Goes! Elite carpets to retailers. The new collection is an update of the original Anything Goes! line that was created in 1980. Over the years more than 38 million square yards of Anything Goes! styles have been sold.

Since its inception, Anything Goes! has earned a reputation as the best-performing carpet in the industry, and the products have undergone a series of torture tests to demonstrate their incredible texture retention capability. Anything Goes! is the only carpet that offers a 10-year no-mat/no-crush warranty that includes stairs and hallways and is transferable.

The new Anything Goes! Elite products are constructed of STAINMASTER Tactesse nylon and made to the same exacting standards as the original carpets. The new collection features 13 styles and includes freizes, textures, loops, patterns, and saxonies. A compact display in rich wood tones was created based on Shaws research into womens buying habits and preferences.

Anything Goes! Elite styles carry the 5-Star rating in Shaws Star Assurance system, reflecting the very best quality and warranty protection available. Shaws Star System helps consumers recognize different attributes of carpet and make informed decisions about upgrading. Anything Goes! Elite styles will feature the following warranties:

10-Year Anything Goes! No Mat/No Crush Warranty
10-Year TEXTUREGARD Texture Retention Warranty
10-Year Soil and Stain Resistance Warranty
Extended 15-Year Quality Assurance Warranty.
Extended 60-Day Customer Satisfaction Guarantee.
SoftBac Platinum backing 10-Year No-Wrinkle Guarantee.

We feel that the new Anything Goes! Elite collection gives our longtime ShawMark customers all of the features and benefits theyve come to expect, says Duane Goetze, ShawMark marketing director. And not only do the new styles offer the same remarkable performance, but the Tactesse yarn system allows us to create a wider variety of styles.

Duane Goetze - 706.275.3451