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 The Museum of New Mexico and Shaw Living Re-Interpret Ancient Western Designs

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January 1, 2005

The Museum of New Mexico and Shaw Living
Re-Interpret Ancient Western Designs

DALTON, GA - From the Arctic expanses of the great white north to the southern tip of Tierra del Fuego, weaving traditions are a shared form of expression for native cultures throughout the Western hemisphere. Common among these inspirational expressions is a reverence for and celebration of the natural and spiritual worlds.

New West from Shaw Living, a 30-piece collection spanning the iconography of Native peoples throughout the Americas , is a modern rendering of the designs that have become associated with the West. Taking inspiration from Northwest coast Indian baskets, Navajo textiles, Mexican serapes and Peruvian weavings from the collections of the Museum of New Mexico, Shaw has reinterpreted ancient design motifs to create a collection as dynamic and diverse as the region.

Inspiring Sources
The Museum of International Folk Art , home to worlds largest international folk art collection, showcases a world-renowned ethnic textile archive with more than 20,000 weavings and costumes spanning five continents and 100 nations. The Museum of Indian Arts & Culture presents the diverse stories of Native peoples of the Southwest and Western U.S. , from pre-history to today, through its collection of 72,000 artworks and more than 10 million artifacts. Both museums were inspiring sources for the Shaw Living collaboration.

Shaw Living selected patterns that encompass the geographic boundaries of the West as well as design motifs from textiles and basketry native to the region. The New West collection thus falls nicely into two groupsone inspired by textiles from South America , specifically Peru , and the other from North America , primarily Navajo textiles.

Like the original artworks that inspired the collection, each rug features an element of naturemountains, oceans, lightning, the sun, butterfliesthat has been magnified and repeated to create a vibrant, recurring pattern that conveys a unique story about the natural world. New West comes together as a strong and versatile collection, equally appropriate for a modern setting or a rustic mountain retreat.

The Beauty of Geometry
Arica, Nasca, Equinox and Sunset were all inspired by ceremonial textiles dating from between 500-800 A.D. and woven by several different cultural groups living along the Peruvian coast. Each abstract pattern pays tribute to the natural environment surrounding these groups: from the ocean, to the mountains, to vast rocky slopes.

Focusing on and enlarging these timeless patterns and themes, Shaw Living created a complete essay in the beauty of geometry. Sunsets graphic repeating pattern gives the rug a sense of movement, reminiscent of watching the rhythmic breaking of waves. Similarly, Arica s repetitive stair-step pattern reminds one of tall Andean mountain peaks, while the rugs shimmering palette flashes like a rainbow after an afternoon storm.

Horizon, Portal, Hourglass and Dazzler were all inspired by Navajo blankets made in Arizona in the early 20 th century. The central diamond motif in Horizon and Dazzler blazes brightly as the Western sun. Brilliant lightning patterns zigzag across Hourglass, inspired by the lightning patterns frequently found in Navajo textiles. The same lightning motif creates the maze-like pattern central to Helix.

Rugs in the New West series are made of lustrous olefin yarn which enhances the dimensional qualities of the designs. The buttery-soft feel and dense construction features a carved, sculpted appearance that is both visually and tactilely appealing. New West rugs are available in sizes ranging from 22 x 32 to 78 x 1010. The suggested retail price for a 55 x 78 is $429.

The Museum of New Mexico was established in 1909 as a repository for art and material culture from around the globe. Based in Santa Fe , the world-class institution today comprises four distinct units: Palace of the Governors, Museum of Fine Arts , Museum of Indian Arts & Culture, and the Museum of International Folk Art. For more information about the Museum of New Mexico visit: www.museumofnewmexico.org . For more information about licensing, visit: www.museumfoundation.org.

Shaw Living is a division of Shaw, a subsidiary of Berkshire Hathaway, Inc. and the largest soft floor covering manufacturer in the world. Shaw Living is America s leader in rugs for the home, including area, bath, scatter and outdoor mats. Shaw Living also produces other soft goods including top of the bed. See Shaw Living at the Atlanta International Area Rug Market, AmericasMart Merchandise Mart, Suite 6-B-5 . For more information, call 1-800-282-7429, write Shaw Living at P.O. Drawer 2128, Dalton GA 30722-2128 , or visit www.shawfloors.com/area-rug.

Kimberly Barta - 800.282.7429