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 Shaw's Tuftex of California And Disney Announce Launch of Non-Character Based Carpet Line

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January 5, 2009

Shaw's Tuftex of California And Disney Announce Launch of Non-Character Based Carpet Line

 

Disney Brand Expands Presence in Home Market With New Carpet collection Available spring '09.


Dalton, Ga. - January 5, 2009 - The Tuftex of California division of Shaw Floors and Disney Consumer Products announced the launch of an all new collection of wall-to-wall carpet that brings the magic of some of Disney's classic stories into the home. The non-character based line takes inspiration from some of the most well-known Disney franchises, including Disney Princess and Disney Fairies,Winnie the Pooh, the Disney-Pixar films Cars and Toy Story, and Disney Channel's hit series Hannah Montana. The collection incorporates unique patterns, color treatments and design elements that subtly bring to life these Disney properties in a beautiful line of indoor carpeting.

Winnie the Pooh comes alive in the style "Friendly Old Bear," with a silhouette of the famous bear etched into the pattern. The Disney Fairies assortment is beautifully executed and features "Tink's Flight," incorporating a silhouette of the famous pixie Tinker Bell. The Cars collection features "Peel Out" with an image of tire tracks and the Disney Princess patterns show subtle images of tiaras and coaches. The Hannah Montana-inspired style "Rockin' Guitar," features an oversized guitar silhouette, while meteors and rocket ships head to "infinity and beyond" in the Toy Story collection.

In addition to patterned carpets, each product assortment offers additional textures with similar colorations including "Pretty Princess" and "Pixie Meadow" shag and the Hannah Montana-themed "Trend Setter" shag. More rugged constructions are available with the Toy Story-inspired "Lasso Loop" and a cut/loop construction called "Cyber Fleck." The Cars-themed assortment features "In the Loop" and the tonal cut/loop style, "Speed Check Fleck." For a baby's nursery, the Winnie the Pooh-themed offering features "Furry Bear," a soft cable construction. Each assortment has its own unique color palette to compliment other Disney Home interior products, allowing for a comoplete room solution.

About Shaw

Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world's largest carpet manufacturer and a leading floor covering provider with more than $5 billion in annual sales and approximately 29,000 associates. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and cradle to cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.


About Disney Consumer Products

Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines and www.disneyshopping.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit www.disneyconsumerproducts.com.


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