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 Shaw Floors introduces QR Tag Technology

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August 23, 2010

Shaw Floors Introduces QR Tag Technology In Point-of-purchase Applications


-Technology uses smartphones to enhance the consumer shopping experience-


Dalton, Ga. - August 23, 2010- Shaw Floors announced today that it is taking the retail store experience to the next level by incorporating quick response (QR) tag technology into its point-of-purchase materials. QR tags are small barcode-like visuals that may be scanned by a smartphone such as a Blackberry or iPhone. When scanned by a consumer, the QR tag, which is free to download, automatically takes the user to consumer-oriented content via the phone's browser. Scanning these QR tags will bring consumers to a video chronicling Shaw's GUINNESS WORLD RECORD achievement of hosting the world's Largest Pie Fight. The company has plans to add additional QR tag content, such as shopping and style tips, in the coming months.

"QR tags add an interactive element to shopping for a new floor," said Steve Abernathy, Shaw's director of marketing technology. "Instead of relying solely on static sales displays, consumers can choose to learn more about Shaw quickly and easily through their smartphone. While QR tags are popular overseas, particularly in Japan, they are just starting to be used in marketing efforts that target American consumers. We're thrilled that Shaw is the first flooring company to bring this technology to U.S. flooring retailers and excited at the potential QR tags have to enhance the shopping experience for consumers."

To access Shaw's QR tag content, consumers must download the Microsoft Tag Reader application, which is available at http://www.gettag.mobi. or from the iPhone App Store. Once the app is loaded onto the smartphone, users just need to open the program and point the phone's camera at the QR tag for it to be scanned. Because the technology is new to most individuals, Shaw has created a sales sheet for retailers that walks them through the process of using QR tags so they will be comfortable explaining the technology to consumers.

"QR tags are very simple to use, and we?re confident that once our retailers scan their first tag, they"ll be hooked on the technology," said Abernathy. "There's a "wow moment" when you watch a smartphone "read" a QR tag and bring up the tag-specific content, and that "wow" is an experience we want consumers to associate with the Shaw brand."

To learn more about Shaw Floors or the World's Largest Pie Fight, visit shawfloors.com.

About Shaw

Shaw Industries, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world's largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 25,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.