About Shaw

Shaw Press Room Logo

 Shaw Sponsors 2011 HGTV Green Home Giveaway

share print

November 23, 2010

Shaw Sponsors 2011 HGTV Green Home Giveaway

Dalton, Ga. - November 23, 2010- Shaw announced today that the company will again be the exclusive flooring provider and sponsor for the HGTV Green Home Giveaway set for spring 2011. HGTV will build its fourth annual green home in Stapleton, an eco-progressive community in Denver, Colorado created on the site of a former airport in Denver. Stapleton is reusing/recycling 4,700 acres of land and reconnecting it to Denver's urban fabric. Over the past decade the community has emerged as one of the country's most ambitious examples of sustainable development. The 2,400-square-foot, custom-built "green" home being built there will be given away as part of the HGTV Green Home grand prize package next spring. A video and information about the location of the home is available at http://www.hgtv.com/green-home/

"The HGTV Green Home gives us an opportunity to display the latest products, such as Shaw's sustainable flooring, and highlight the newest practices for the ever-evolving standards of sustainable living," said Jack Thomasson, HGTV House Planner. "The combination of a spectacular eco-healthy home design, built in a vibrant community, will undoubtedly make this our most dynamic HGTV Green Home ever."

The HGTV Green Home will feature open spaces that flow together to create an interactive environment. The home's exterior mix of hipped and cantilevered roof forms gives a feel of a winged structure, recalling the site's airport past. By not replicating a traditional house style, the HGTV Green Home of 2011 looks to the future with a modern prairie look and does not try to reproduce the past. Constructed by Infinity Home Collection of Denver, a Shaw customer, it will feature construction and design elements that are known to contribute to an energy efficient, cleaner and healthier living environment.

The 2010 HGTV Green Home Giveaway generated 17 million entries and resulted in a successful Spring is Green promotion for Shaw retailers. "We're honored that Shaw is again the exclusive flooring provider of the HGTV Green Home," said Steve Sieracki, Shaw's vice president of marketing and product. "The sponsorship brings incredible brand awareness to Shaw and our vast offering of sustainable, stylish floors. Best of all, the sponsorship delivers value to our retailers through Shaw's prominent presence on the network during the spring. During the HGTV Green Home time period, our commercials and HGTV.com drive consumers to shawfloors.com. And once on the site, the Spring is Green promotion drives purchase intent. It's a win-win effort for all of us."

Recyclable Shaw Anso® nylon carpet and eco-friendly Epic® hardwood will be featured in the 2011 HGTV Green Home. Participation in projects like the HGTV Green Home is reflective of Shaw's commitment to sustainability leadership through the Shaw Green Edge™ — a company-wide business platform based on sustainability through innovation. Cornerstone to the company's commitment is the Evergreen Nylon Recycling Facility. To date, the Shaw has recycled nearly 300 million pounds of nylon carpet. To learn more about the Shaw Green Edge, visit www.shawgreenedge.com.

Viewers can enter for a chance to win the HGTV Green Home Giveaway grand prize package during the entry period from April 14-June 2, 2011.

About HGTV

HGTV, America's leader in home and lifestyle programming, is distributed to more than 99 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com., is the nation's leading online home-and-garden destination and attracts an average of 4 million unique visitors per month.

About Stapleton

Located on the site of Denver's former international airport, Stapleton is one of the largest urban redevelopments in the United States. The core objective of the community plan is to create a living example of progressive, sustainable neighborhood design. With a walkable mix of energy-efficient new homes, retail districts, schools, offices and an extensive network of parks and open spaces, Stapleton is not only leading the way environmentally but economically and socially, too. For more information, visit StapletonDenver.com. The community is being developed by Forest City Enterprises, Inc., an NYSE-listed national real estate company engaged in the ownership, development, management and acquisition of commercial and residential real estate throughout the United States. For more information, visit ForestCity.net

About Infinity Home Collection

Infinity Home Collection is a privately-owned, upscale homebuilder in Denver, Colorado. As award winning builders in the Denver area for over fifteen years, Infinity is recognized for their green home designs and attention to detail. Every Infinity Home is Energy Star certified and built with the most current sustainable building practices. For more information, visit InfinityHomeCollection.com.

About Shaw

Shaw Industries, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world's largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 25,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.