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 Shawfloors.com Named in BtoB Magazine's "Top Ten Websites"

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October 26, 2010

Shawfloors.com Named in BtoB Magazine's "Ten Great Websites 2010"


Dalton, Ga. - October 26, 2010- Shaw Industries, Inc. announces that Shawfloors.com has been named one of BtoB Magazine's "Ten Great Websites" of 2010 in a recent article. BtoB, a magazine for marketing strategists, delivers editorial on all disciplines of business-to-business marketing. The magazine's goal with this annual article is to highlight the features that make an effective website and provide a list of ten examples they feel exemplify the characteristics every great site should have.

Recognition of Shawfloors.com from BtoB Magazine is significant for two reasons. First, BtoB Magazine is not industry-specific, suggesting that the site has broad appeal outside of the flooring industry. Secondly, website usability and design experts nominated Shawfloors.com for the honor instead of Shaw submitting the site for consideration.

"With Shawfloors.com, we want to provide information, support and inspiration to help people make the best flooring decisions for their homes," says Todd Callaway, interactive marketing manager for Shaw. "It's encouraging to know that an objective source like BtoB Magazine and their accomplished panel of experts like the decisions we're making. We're honored for Shawfloors.com to be highlighted as a positive example of design and usability."

Vidya L. Drego, senior analyst of customer experience at Forrester Research and one of the experts cited in the B2B Magazine article, writes that Shawfloors.com "has robust functionality and makes great use of multimedia and rich Web applications. You can take a photo of a floor and put the company's flooring over it to see how it would look. That's incredibly compelling. They solve a common problem that many companies have—actually being able to envision a product in use."

Although Shawfloors.com is primarily a business-to-consumer site instead of a business-to-business site, the magazine liked the way the site balances consumers' needs with the needs of business people like retailers, designers and building professionals.

"One of the best parts of this recognition," says Callaway, "is the opportunity it gives us to promote Shaw Web Studio, the web services that Shaw provides flooring retailers. Our plan all along when developing Shawfloors.com was to first build the tools for our own site and then leverage that investment to help retailers with their sites. Most of the same features and benefits that lead BtoB Magazine to recognize Shawfloors.com are available for retailers' own sites".

According to Misty Hodge, Shaw's web services manager, retailers recognize the power of the web, but have difficulty with time, cost and technology expertise. Shaw Web Studio addresses these concerns with solutions for retailers who need a website or are looking to make their existing websites better. Solutions include customized web sites, product catalogs, select content and automated delivery of product images and data. All of the tools are easy-to-use, easy-to-maintain and affordable.

"Our goal is to provide retailers a way to capitalize on the success of Shawfloors.com with positive and informative web experiences for their respective consumers," says Hodge. "Shaw Web Studio will dramatically help retailers create and maintain professional, affordable websites. Shaw is proud to support our retailers and take the industry to the next level in marketing technology."

BtoB Magazine's "Ten Great Websites 2010" article can be found atwww.btobonline.com. or call 888-Shaw-Web.

For more information on Shaw's web services, visit www.shawwebstudio.com. or call 888-Shaw-Web.

About Shaw

Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world's largest carpet manufacturer and a leading floor covering provider with more than $4 billion in annual sales and approximately 25,000 associates. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and cradle to cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.

From professional templates, to customizable product catalogs, to rich content, to site analytics, Shaw Web Studio offerings are designed to assist Shaw retailers in creating and maintaining professional and effective web sites with ease and affordability. "Our goal is to expand on the success of shawfloors.com and allow retailers to capitalize on this success with positive and informative web experiences for their respective consumers," said Hodge. "Shaw Web Studio will dramatically help retailers in creating and maintaining professional web sites that are attainable and affordable, with the ultimate goal of delivering ready-to-purchase consumers to their stores. Shaw is proud to support our retailers and take the industry to the next level in marketing technology."

For more information, visit www.shawwebstudio.com. or call 888-Shaw-Web.

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