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 Shaw Announces First HGTV HOME Flooring By Shaw Promotion

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August 16, 2011

Shaw Announces First HGTV HOME Flooring By Shaw Promotion

30 Days of HGTV HOME features Facebook Floor A Day Giveaway

Dalton, Ga. - August 16, 2011- As part of its first HGTV® HOME Flooring by Shaw promotional package, Shaw's "30 Days of HGTV HOME" will feature a month-long Facebook challenge for the consumer audience. The 2011 promotional launch, to start Sept. 1, will motivate the consumer with the Floor A Day Giveaway, opportunity to earn a voucher for a free HGTV HOME tool bag, and a free HGTV HOME area rug offer upon purchase.

Through the Floor A Day Giveaway, visitors can win a new HGTV HOME Flooring by Shaw floor at www.facebook.com/shawfloors. by voting for their favorite of five stunning rooms featuring HGTV HOME Flooring by Shaw. Created by nationally-read DIY and design bloggers, each room's design started with a beautiful floor from the HGTV HOME Flooring by Shaw collection. Facebook visitors can view the rooms and with each vote, earn another Floor A Day Giveaway entry.

FLOOR A DAY Giveaway registrants will also receive a printable voucher for a free HGTV HOME Bag to be redeemed at a local HGTV HOME retailer.

Additionally, when consumers make an HGTV HOME Flooring purchase, they will also receive a redemption form for a free 4′X6′ area rug from the HGTV HOME Inspire area rug collection. The comprehensive HGTV HOME Month was designed to entice consumers at all levels of the purchasing process and through a variety of different advertising modes.

"There are a lot of "firsts" for us within this dynamic HGTV HOME Flooring by Shaw promotional package. This is our first promotion for our HGTV collection and first Facebook promotion," said Heather Yamada, marketing manager. "There are certainly a lot of things the 30 Days of HGTV HOME campaign does to engage the consumer in a really fun and interactive way."

The 30 Days of HGTV HOME promotional campaign will close September 30.

About HGTV

HGTV, America's leader in home and lifestyle programming, is distributed to more than 99 million U.S. households and is one of cable's top-rated networks. HGTV's website, www.HGTV.com., is the nation's leading online home-and-garden destination and attracts an average of 5 million unique visitors per month.

About Shaw

Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world's largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 25,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.