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 Shaw Fall Preview Videos Introduce Newest Flooring Trends

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Shaw Fall Preview Videos Introduce Newest Flooring Trends

Shaw Fall Preview Videos Introduce Newest Flooring Trends


During down economy, customers say goodbye to boring beige: vibrant colors and autumnal neutrals abound


Dalton, Ga. - October 12, 2011- In Shaw Floors' premier Fall Flooring Preview videos, Director of Color, Style and Design Emily Morrow announces that "boring" beige is out this season. In its place, fall flooring renovators will find an array of vibrant gold, Dior-inspired grey, Amalfi Coast blue, French roast brown and timeless taupe colors to provide inspiring design options for the home. The two fall videos were introduced at Shaw's Facebook page, www.facebook.com/shawfloors. Covering carpet and hard surfaces respectively, each highlight distinctive color options and offer renovators an opportunity to support their local economy by shopping the most fashionable flooring selection at a local Shaw retailer, said Morrow.

The carpet preview video can be found here: www.youtube.com/watch

The hard surfaces preview video can be found here: www.youtube.com/watch

"While Shaw continues to create carpet in diverse shades of beige, we're finding that consumers want to see more colorful options, and they want to be able to buy these trendy floors locally," said Morrow. "We look for the newest colors and styles from the most inspiring design sources, including the catwalks in the fashion capitols of the world, and we've had a lot of fun bringing these relevant trends to life in each flooring category this fall."

Among the fashionable selections this season is a Christian Dior-inspired grey that has been incorporated into an Anso Nylon luxurious Stylish Grid carpet style in the color Castle Rock and an Epic hardwood floor style, Pebble Hill, in the color Stonehenge. These luxurious greys can act as a neutral or bring a stylish richness to a room, said Morrow.

For those seeking brighter color, vibrant gold is showing up in showrooms across the world, and can be found in Shaw's Anso Nylon Step By Step style in the color Pineapple. This stand-out gold color is being used as a dynamic backdrop to create an array of modern styles. Shaw is also incorporating a brighter aqueous blue-green called "Amalfi Coast" into its Glass Expressions tile in the Seaglass color. The wall tile can help bring a multi-toned hue into a kitchen or bathroom, and will be found in design magazines and flooring retail stores throughout the season, said Morrow.

On the darker end of the spectrum, consumers will see "French roast" brown come to life in the Grand Canyon hardwood in Bright Angel. This rich, deep color, very different from the brown family of the 1970s, is elegant in feel and will be accented by the classic taupe color, said Morrow. Merging the taupe and French roast brown colors is the Majestic Vision laminate in the Newport color. With the look and feel of stone, this calming floor featuring accenting colors can act as a stylish inspiration for a colorful room.

"This fall, we're seeing some really striking colors that accent each other well, and will provide such an array of options for today's renovator," said Morrow. "It's so important to us at Shaw that our buyers know that they don't have to go elsewhere to find the most stylish options. These designs and colors are right around the corner, so they can find the floor of their dreams and support their local economy by buying at a local Shaw retailer."

Visit shawfloors.com to view Shaw floors and learn more.

About Shaw

Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world's largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 25,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate, resilient and tile and stone for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.

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