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 Shaw Introduces New OptiGuard Technology

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january 11, 2011

Shaw Introduces OptiGuard Technology


Dalton, Ga. - January 11, 2011- Shaw announces a new high-gloss, durable laminate finish, named OptiGuard. OptiGuard is highly scratch resistant and will dramatically increase detail, beauty and realism of Shaw's laminate floors. While many competitive high-gloss products are made overseas, OptiGuard laminates are made in the USA. To demonstrate the strength and resilience of OptiGuard, Shaw staged a torture test at the company's laminate manufacturing facility located in Ringgold, Ga. in November 2010. Shaw laminate with OptiGuard endured 1,500 passes from an 18, 790-pound forklift.

"Shaw is committed to continuous hard surface innovation. The OptiGuard technology represents innovation that takes our laminate offerings to the next level," said Shaw Vice President of Hard Surfaces, Scott Sandlin. "The high-gloss, realistic visual and unmatched durability is a true differentiator for Shaw hard surface retailers. We're excited to see the industry's reaction to this technology which developed with our team here in North America."

OptiGuard benefits include:


      • Extremely DurablePliant and adaptive, the remarkable OptiGuard surface is compounded to resist scratching and marring which creates a highly durable floor in the toughest environments.
      • Ultra-High GlossOptiGuard has outstanding clarity and one of the highest gloss levels in the industry. The surface is exceptionally smooth, fine, and reflective.
      • Most Realistic FinishThe clarity of the OptiGuard finish makes the most natural and realistic finish allowing the detail and design of the product to resonate. Combine this with the durability of OptiGuard and you have the best laminate available today.

To learn more about OptiGuard, contact your local Shaw sales representative or attend a Shaw Winter Market event by registering at www.shawshows.com.

About Shaw

Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world's largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 25,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.