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 Shaw's Grand Canyon Hardwood Highlighted in House Beautiful's Kitchen of the Year

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August 1, 2011

Shaw's Grand Canyon Hardwood Highlighted in House Beautiful's Kitchen of the Year

Chef Tyler Florence touts importance of flooring purchase

Dalton, Ga. - August 1, 2011- Noted chef Tyler Florence recently introduced House Beautiful magazine's Kitchen of the Year, July 18, when the new space debuted to the public in New York City's Rockefeller Plaza. Along with timeless appliances and beautiful design aspects, Florence chose Shaw Floors' Grand Canyon hardwood, an artful hand-scraped hickory flooring, to provide an inspirational base for the 2011 Kitchen of the Year. The flooring decision was an integral aspect of the kitchen design.

"The floors themselves, to me, are almost the most important piece of furniture in a room," said Florence, popular chef, Food Network host and House Beautiful contributing editor, during the opening day luncheon. "Your floor decision is probably the most important decision you can possibly make."

From Monday, July 18 through Friday, July 22, the "new American living room," as Florence has called the conceptualized kitchen, was open to the public, providing an opportunity for visitors to experience this year's 1,000 square-foot state-of-the-art kitchen. The Kitchen of the Year brought to life Florence's vision of an open, functional and welcoming space. Along with these key elements, the hardwood helped brighten up the cheerful kitchen space by "bouncing light back into the room," said Florence. "They (hardwood planks) just seem so beautiful and simple at the same time."

Using 100 percent post-industrial wood by-products, Grand Canyon features an organic, brindled coloration like that found in nature. The product is hand-scraped and distressed by individual craftsmen to provide a special beauty and charm. In addition to its aesthetic quality, Grand Canyon offers exceptional strength and durability. The color chosen for the kitchen is Bright Angel.

"We are right in line with Tyler Florence's conception of flooring and its importance in bringing a room vision to life," said Kathy Young, Shaw's director of marketing. "We believe that the one-hundred-percent-recycled construction of Grand Canyon hardwood confirmed Tyler's vision of high quality and comfort in a family-focused kitchen."

This year's Kitchen of the Year was held in conjunction with "Tastes of Summer," an outdoor food festival that features samples from Rockefeller Center's most popular restaurants. Tyler Florence visited with fans throughout the week, and daily cooking demonstrations, tastings, kitchen tours and more were scheduled for visitors. For two weeks, starting today, August 1, the kitchen will become Bar 30, where customers can socialize and take in the sites of Rockefeller Plaza. Additional information about the Kitchen of the Year will be made available on the House Beautiful website, www.housebeautiful.com/KOTY.

This year, fans of the Kitchen of Year can visit www.housebeautiful.com/homestyler. to tour the kitchen using Autodesk Homestyler online home design software. The online portal provides visitors opportunity to experience the entire 2,500 square-foot facility in 3D, and with the click of the mouse, learn more about the products used throughout.

Other Kitchen of the Year partners include KitchenAid, KraftMaid Cabinetry, KOHLER, Restoration Hardware and others. According to House Beautiful, "...the Kitchen of the Year brings the pages of House Beautiful to life, allowing visitors to experience, first hand, innovative products and unique design ideas to create a dream kitchen."

About House Beautiful

House Beautiful (www.housebeautiful.com) is a leading authority on American home design and decoration, reaching more than seven million readers every month. Founded in 1896, House Beautiful is the oldest continuously published shelter magazine in the United States. Readers can also interact with the brand on the digital front, with House Beautiful mobile (m.housebeautiful.com). In addition to its U.S. flagship, House Beautiful publishes two editions around the world.

About Shaw

Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world's largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 25,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com. .