The dimensional elements have never been more important than today. Tactile, textural, subtle gradations, contrasting embroidery, hand-scraped or hand-polished wood: the surface speaks volumes to the human eye and human touch. The variety of offerings provide the look of a "one of a kind" product with affordable value.
Need another reason to stay away from white and other neutrals? Go for color and you'll have a floor that shows better because it's more forgiving of your busy lifestyle.