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 Shaw Web Studio Nominated for Marketing Excellence Award

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February 3, 2011

Shaw Web Studio Nominated for Marketing Excellence Award


Dalton, Ga. - February 3, 2011- Shaw Web Studio, a web-based program launched in summer of 2010 that helps floor covering retailers create or enhance their own web sites, has been nominated as a finalist for the Marketing Award of Excellence (MAX Award). The MAX Awards are presented by the Robinson College of Business at Georgia State University in association with the Atlanta Business Chronicle.

The awards recognize outstanding new products, services, and marketing innovations initiated in Georgia in the previous year, and entries are judged by members of the Georgia State University Marketing RoundTable, which is composed of senior marketing executives from leading Atlanta companies. Shaw Web Studio (www.shawwebstudio.com.) is one of nine finalists for the MAX Award, and winners will be announced at the MAX Awards breakfast on February 25 at the Georgia Aquarium.

Shaw Web Studio offers retailers the ability to create new flooring web sites or add Shaw product catalogs and other content to existing sites. "Retailers recognize the power of the Internet, but struggle with time, costs, and technical challenges," says Misty Hodge, Shaw's web services manager. "Shaw Web Studio offers customized flooring web sites, automatically updated product catalogs, microsites within existing sites, automated delivery of product images and information, among other features. Best of all, it's easy to use and maintain, and it's very affordable."

On receiving the letter from the GSU Robinson College of Business congratulating Shaw on the selection of Shaw Web Studio as a finalist, Hodge said, "We are so very proud of what our team has been able to accomplish, but it is especially rewarding when others outside our industry see what an innovative and progressive service we offer our customers."

The Atlanta Business Chronicle will publish a special section on the award winners and finalists in its February 25 issue.

About Shaw

Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world's largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 25,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.

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