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 Shaw Announces 2012 "Power-Up" Winter Markets Schedule

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Shaw Announces 2012 "Power-Up" Winter Markets Schedule

Product Introductions Planned For Regional Shows


Dalton, Ga. - November 17, 2011- As flooring retailers throughout the U.S. begin preparing for the 2012 selling season, Shaw Floors is announcing the "Power Up" Winter Markets, a show lineup designed with all the energy and inspiration found in the company's innovative and stylish 2012 product, display and program introductions. While marketing models evolve and digital communication outlets are continuing to develop throughout the world, Shaw's "Power Up" theme capitalizes on these changes that will empower Shaw's retail family with effective programs and tools to "close the deal" in 2012.

During Shaw's winter market events, the company will unveil a variety of new introductions within the successful Anso® nylon and ClearTouch™ brands, and additionally within the new HGTV HOME Flooring by Shaw program. Tuftex, the premier carpet division of Shaw, will also display a variety of new stylish and luxurious carpets. In the hard surfaces realm, new floors will be introduced in the Epic® hardwood collection, as well as vibrant visuals in the solid hardwood, laminate, resilient and tile & stone categories.

In conjunction with Shaw's hard surface companies, Anderson and Zickgraf, several stunning new hardwood styles will also be introduced. Additionally, Anderson will be unveiling refreshed displays that reflect the company's flagship Anderson and Virginia Vintage brands, the result of revitalized branding changes to be unveiled in 2012.

"These beautiful, patriotic new displays and updated programs are truly inspired by Anderson's history and commitment to American-made products and sustainability," said Jeff Sills, executive vice president of sales.

During the annual January and February regional winter market shows, Shaw retailers will experience new Shaw floors and displays, and have the opportunity to meet individually with Shaw associates. The one-on-one meetings provide time for marketing strategy, sales technique discussions and new program consideration.

"While the economic downturn has been at the forefront of public attention for quite some time now, we know our retailers are ready to roll up their sleeves and welcome in consumers who have been waiting to purchase Shaw floors. At this year's "Power Up" markets, we'll be unveiling great new products that meet needs in the marketplace at competitive price points," said Steve Sieracki, vice president of marketing. "This is our time to network with our retailers, hear their stories of successes and challenges and discuss new Shaw marketing initiatives and program options for the year ahead. This will be a very energetic market season, so we're calling on all retailers to come prepared for a transformational event."

"These shows provide an unsurpassed individualized experience for the Shaw retailer that has become a defining characteristic of the Shaw markets," said Kathy Young, Shaw's director of marketing. "We're looking forward to specific planning and inspiring conversation for an energetic start to 2012 with our highly-anticipated winter markets."

The event information is outlined below:


Event Date Event Location
January 12-13 Atlanta, Georgia Cobb Galleria Convention Center
January 11-14 Dallas, Texas Embassy Suites-Grapevine
January 11-12 Chicago, Illinois Sheraton Chicago Hotel & Towers
January 18-19 Niagra Falls, Ontario Fallsview Casino Resort
January 18-20 Anaheim, California Disneyland Grand Floridian
February 1-2 Atlantic City, New Jersey Harrah's Resort


For more information on the events or to register, visit www.shawshows.com.

About Shaw

Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world's largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 25,000 associates worldwide. Headquartered in Dalton, GA., the company manufactures and distributes carpeting, rugs, hardwood, laminate, resilient and tile & stone for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.

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