WARM AND WELCOMING
Yellow suggests happiness. Light and airy, yellow is perfect for sun-drenched rooms like kitchens, dining rooms, and bathrooms. Yellow can be invigorating. It can also make small rooms or entryways seem more expansive and welcoming.
The dimensional elements have never been more important than today. Tactile, textural, subtle gradations, contrasting embroidery, hand-scraped or hand-polished wood, the surface speaks volumes to the human eye and human touch.The variety of offerings provide the look of a "one of a kind" product with affordable value.
A FAVORITE FLOOR
There's no denying the crisp, cool beauty of ceramic, porcelain and stone. Tile is often the hands-down favorite flooring choice, formal or casual, dressed up or down, dazzlingly decorative or stunningly simple.
INTO THE WOODS
Wood continues to provide warmth and character in an instant. Today with the innovations in engineered wood flooring...finally you can put the wood floor over the slab foundation and be finished in an afternoon. Smart consumers ae selecting domestic hardwood products that are driftwood gray, crackled white oak, polished black or white, as well as the beautiful and familiar birch, maple, oak and walnut. American forests are being grown 20% faster than they're harvested so it's an easy and responsible choice.
The color specialists at Shaw are constantly traveling and researching to provide the best of the best color palettes from which to choose. Your floor can be either the artwork or the canvas for the art. Although beige is an easy choice for anyone, dramatic reds, dark rich chocolates, contemporary grays or serene blues can set the scene for whatever you'd like your room to become. Within 30 seconds, the human eye and human brain make a decision to purchase a product, any product, based on color alone.
SET THE SCENE
Use area rugs to define a space and help potential buyers visualize themselves in a room -- particularly if the space is open and large.
CLEAN, CLEAN, CLEAN
Ceramics are highly regarded for being low maintenance and easy to clean. And what do buyers want to see most? A clutter-free home that sparkles.
GO FOR COLOR
Need another reason to stay away from white and other neutrals? Go for color and you'll have a floor that shows better because it's more forgiving of your busy lifestyle.
A whopping 79% of buyers said they would be willing to pay a premium for a home with a renovated kitchen, according to Realty Times columnist Jim Adair. If you plan a kitchen update, consider a new laminate floor. It provides a fantastic foundation for the rest of the project.
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