Shh…. Use your inside voice to create a stunning statement with a quiet mood. And the mood for 2019 can’t be captured in a single color. This year, we will promote a full palette infused with dusty softness. Introducing Whisper.

#coty2019 #shawcolormood

Whisper’s approachable palette offers a selection of neutrals with subtle pastel undertones for interest, beauty and variety. Easy to work with, you can use the colors alone or together to accentuate color or enhance neutral appeal. Our goal is to arm the consumer with a selection of colors to suit their preferences - and this can be on the wall, in fabrics, or on the floor.





“With Whisper, we’ve moved away from our obsession with grays and are embracing colors that inject a calm, inviting serenity into the home,” stated Pam Rainey, ASID, IIDA, vice president of product design. “The palette conveys an ethereal, dreamlike environment where we can find peace and relaxation.”

To determine the Shaw Floors Color of the Year, our product design team remains immersed in travel and research to discern which colors resonate most among consumers. For 2019, we will launch new products in the colors, as well as products that will coordinate.