Shaw Floors’ Revolutionary Fiber Innovation Leads 2018 Carpet Introductions

Contact: Stephanie Fisher
Office: 706.532.2723 | Cell: 706.766.8989
Email: stephanie.fisher@shawinc.com

FOR IMMEDIATE RELEASE

Dalton, Ga. – Jan. 3, 2018 – Shaw Floors is leading the industry in 2018 soft surface product introductions with its revolutionary fiber innovation. The company’s Endurance high-performance fiber is empowering its expert product designers to create stunning new carpet styles that offer unfading beauty and unfailing performance. Shaw’s high-performance fiber retains its softness and great looks for an unrivaled appearance that stays looking beautiful for years to come.

Bellera: New 2018 Carpet Collection from Shaw Floors Boasts Timeless Beauty

Bellera, the first collection to feature Shaw’s new Endurance high-performance fiber, will change everything about the way the industry - and consumers - feel about carpet. After extensive testing, the company assures that consumers and experts won’t be able to tell the difference between samples of Bellera carpet that are five years old and samples that are brand new. Further, all Bellera styles are backed by Shaw’s unprecedented No Surprises, Worry-free Warranty and boast unbeatable stain resistance and the ultimate waterproof protection, with the company’s patented R2X® stain and soil treatment and its exclusive LifeGuard® waterproof backing. Bellera offers 13 new styles that collectively total 205 unique SKUs and feature solid textures, tonals, tweeds, loops and patterns. New Bellera styles include:
  • Basic Rules: Solid Color Cut Pile, 20 SKUs
  • Just A Hint I: Tonal Color Cut Pile, 20 SKUs
  • Just A Hint II: Tonal Color Cut Pile, 20 SKUs
  • Points of Color I: Multicolor Tweed Cut Pile, 18 SKUs
  • Points of Color II: Multicolor Tweed Cut Pile, 18 SKUs
  • Perpetual I: Multicolor Tweed Cut Pile, 12 SKUs
  • Perpetual II: Multicolor Tweed Cut Pile, 12 SKUs
  • Outside The Lines: Matte and Shiny Luster Patterned Cut Pile, 12 SKUs
  • Clear Intentions: Rustic Nubby Loop, 9 SKUs
  • Obvious Choice: Tree Bark Cut and Loop, 16 SKUs
  • Make Your Mark: Distinct Natural Tip Shear Cut and Loop, 16 SKUs
  • Diamonds Forever: Classic Geometric Cut and Loop, 16 SKUs
  • Lead The Way: Classic Herringbone Loop, 16 SKUs
Other 2018 Introductions include:

Foundations

Shaw’s Foundations collection features the company’s most popular Anso nylon styles that have all been updated with fresh, modern color palettes. Foundations styles are both proven and classic and are built upon Shaw Floors’ 50-year legacy of carpet excellence. A balanced collection that highlights today's trends with high definition accents and subtle tonals but also moves from small scale to bold patterns, these timeless styles offer performance and beauty. Foundations features a collective total of 351 SKUs, including the company’s Natural Boucle and Natural Balance styles, which boast the beauty of natural sisal with enhanced performance attributes. Foundations by Shaw Floors is a striking collection of tried and true everyday essentials for today's consumers. Foundations styles include:
  • Natural Boucle: Soft Sisal, 9 SKUs
  • Natural Balance: Soft Sisal, 9 SKUs
  • Elemental Mix I: Multicolor Tweed Cut Pile, 12 SKUs
  • Elemental Mix II: Multicolor Tweed Cut Pile, 12 SKUs
  • Elemental Mix III: Multicolor Tweed Cut Pile, 12 SKUs
  • Keen Senses I: Solid Texture Cut Pile, 20 SKUs
  • Keen Senses II: Solid Texture Cut Pile, 20 SKUs
  • Make It Work: Multicolor Tweed Cut Pile, 12 SKUs
  • Always Ready I: Tonal Cut Pile with White Accents, 20 SKUs
  • Always Ready II: Tonal Cut Pile with White Accents, 20 SKUs
  • Insightful Way: Small Scale Tree Bark Tonal Cut and Loop, 20 SKUs
  • Sensible Now: Small Scale Tonal Cut and Loop, 20 SKUs
  • Infallible Instinct: Pin Dot Cut and Loop, 20 SKUs
  • Complete Control: Large Scale Pin Dot Cut and Loop, 20 SKUs
  • Entwined With You: Classic Diamond Cut and Loop, 20 SKUs
  • Perpetual Move: Small Scale Geometric Cut and Loop, 20 SKUs
  • Alluring Disposition: Classic Cut and Loop, 20 SKUs
  • Smart Thinking: Solid Color Textured Loop, 20 SKUs
  • Lucid Ivy: Modern Vines Cut and Loop, 15 SKUs
  • Vineyard Grove: Natural Vines Cut and Loop, 15 SKUs
  • Thoughtful Approach: Geometric Cut and Loop, 15 SKUs
For more information on the above styles and other carpet introductions from Shaw Floors visit a Connect 2018 winter market or contact your Shaw Floors representative. Market dates and registration links are available at www.shawshows.com/markets.

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