Shaw Floors​®​ Unveils Innovative REPEL Collection of Water-Resistant Flooring

FOR IMMEDIATE RELEASE

Leading water-resistance technology applied to hardwood; Additional design-forward laminate additions debut

Dalton, Ga.​​– ​Jan. 3, 2019 -- ​The success of Shaw Floors’ industry-leading REPEL​TM​ water-resistance technology reaches new heights in 2019, with the introduction of REPEL Hardwood and the addition of new visuals to REPEL Laminate.

REPEL Hardwood: New Collection Features 10 Water-Resistant Hardwood Styles

Shaw Floors’ proprietary research reinforces that consumers’ most desired aesthetic is authentic hardwood. Its unique and natural character brings undeniable beauty to a home. However, busy lifestyles — children, pets, daily activity — can make hardwood a less feasible option, which is no longer the case with Shaw Floors’ REPEL Hardwood.

Building upon Shaw Floors’ industry-leading REPEL water-resistance technology, REPEL Hardwood features a protective barrier on top of the plank that keeps spills and liquids on the floor’s surface, minimizing the chance for any moisture to seep into the plank. REPEL Hardwood features a protective barrier on top of the plank that keeps spills and liquids on the floor’s surface, minimizing the chance for any moisture to seep into the plank.

New REPEL Hardwood introductions include Relic and Landmark Mixed Width, incorporating the most popular visuals from the EPIC Extreme Nature products:

  • ​ offers four colors, inspired by Revivalism and mimicking the aesthetic of true, reclaimed floors. White accents, mixed species and nail holes provide a sense of history. Relic features 3.25-inch wide planks and high plank variation.
  • Landmark Mixed Width​ consists of a subdued six-color palette with soft highlighting, subtle scraping and mixed-width visuals to best showcase the natural beauty of classic, American hardwood. Available in 3-inch,5-inch and 8-inch mixed width planks.

For 2019, Shaw Floors is also reintroducing its best-selling Extreme Nature collection with the addition of REPEL water-resistance on the Reflections and Landmark styles. A total of 33 colors will launch with this innovative technology.

REPEL Laminate: Same Unprecedented Protection in New Visuals

With REPEL Laminate, consumers can have the hardwood visuals they desire at a price that fits their budget. A barrier of REPEL water-resistance technology is applied to the sides of each plank and is activated when it comes in contact with moisture, shielding the floor from damage. REPEL gives consumers more time to discover and clean spills.Featuring high-definition printing and realistic textures, REPEL Laminate comes in a variety of visuals that add depth to the look of the floor. This collection is durable and easy to maintain, while being water-, scratch-, stain-, fade-, and dent-resistant. New styles for 2019 include:

  • Grand Vista​ adds wide and long visuals to the REPEL Laminate collection. With high-contrast wood visuals, bevels and EIR texture, Grand Vista is an excellent water-resistant, on-trend option.
  • Anthem​ showcases wood-look visuals in popular species like Oak and Ash. Anthem features lacquered bevels,EIR textures and an attached pad for softness and warmth underfoot.

More at Markets

In keeping with Shaw Floors’ new merchandising system, designed to streamline and brighten the showroom, brand new merchandising displays will be available to view at Connect 2019 winter markets. For more information on the above styles and other introductions from Shaw Floors, visit a Connect 2019 winter market or contact your Shaw Floors representative. Market dates and registration links are available at www.shawshows.com/markets.

Images



Download Files

This download contains the story as a PDF, a README with image descriptions, and the images associated with it.



Syndication

Blog postsBlog posts RSS