Shaw Floors Leads the Way in LVT Innovation with New 2019 Introductions

FOR IMMEDIATE RELEASE

On-trend additions to Floorté PRO​® ​bring style to the home

Dalton, Ga.​​– ​Jan. 3, 2019​ – S​haw Floors continues to innovate its industry-leading Floorté​®​ line, giving consumers new visuals and even more waterproof protection. New surfacing techniques and mixed width styles bring on-trend visuals to Floorté’s unparalleled durability and unmatched performance.

“Floorté PRO is one of Shaw Floors’ most-desired product lines,” says Drew Hash, Shaw Industries’ ​vice president hard surface. “By adding to Pantheon HD Plus and introducing Paragon Plus, we’re able to give consumers even more choices in flooring that will perform and remain stylish in their homes.”

Shaw Floors’ 2019 Color of the Year, the ​Whisper​ palette of five hushed neutrals, can be seen in the new resilient introductions, whether embodying the colors themselves or providing a visual that coordinates with the palette.

Paragon Plus: Introduction Brings New Styles to Shaw Floors’ Floorté PRO Line

Paragon Plus, the newest SPC style, is built for demanding environments. Paragon Plus boasts the superior dent resistance due to its SPC core, 6-millimeter thickness, 20-mil wear layer as well as scratch- and scuff-resistance from ScufResist Platinum. With 48-inch long planks and ​5-inch, 7-inch and mixed-width (5-, 7- and 9-inch) styles, ​consumers can achieve the look they desire. Modeled after attributes from Shaw Floors’ highly successful Endura (Floorté PRO 5 Series) and Intrepid (Floorté PRO 7 Series), Paragon Plus is available in three styles, for a total of 17 SKUs​:

  • Paragon 5-Inch Plus ​narrow plank size features rustic visuals, including tactile pine with heavy wire brushing and blackfill oak, showcasing plank variation and a weathered pine look.
  • Paragon 7-Inch Plus​ offers traditional looks in a 7-inch wide format in accentuated grain pines, walnut and acacia.
  • Paragon Mix​​Plus​ utilizes mixed width styles to create a unique flooring look. Selected from the four top colors of Paragon 5 Inch, this style will come mixed in 5-, 7- and 9-inch planks for design versatility.

Pantheon HD Plus: Top Seller Adds New Colors

Enhancing classic favorites and on-trend, eye-catching visuals, Pantheon HD Plus’ six new colors were inspired by a blend of design trends that incorporate mixed species and textured looks. Updated wire brushed oak visuals with exceptionally high color variation and mixed-plank visuals give the illusion of multiple planks in a standard plank size, providing a rustic look with the benefit of a much more simplistic installation.​ Plank sizes remain 7 inches x 48 inches.Additional Pantheon HD Plus features include:

  • 8 millimeter thickness
  • 20 mil wear layer
  • ArmourBead® protective finish
  • Accent bevels

More at Markets

In keeping with Shaw Floors’ new merchandising system, designed to streamline and brighten the showroom, brand new merchandising displays will be available to view at Connect 2019 winter markets. For more information on the above styles and other introductions from Shaw Floors, visit a Connect 2019 winter market or contact your Shaw Floors representative. Market dates and registration links are available at www.shawshows.com/markets.

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