Shaw Floors Leads the Way in LVT Innovation with New 2018 Introductions

Contact: Stephanie Fisher
Office: 706.532.2723 | Cell: 706.766.8989
Email: stephanie.fisher@shawinc.com

FOR IMMEDIATE RELEASE

Dalton, Ga. – Jan. 3, 2018 – The Floorté family of styles offer beauty and durability and are backed by a Waterproof. Pet-proof. Worry-proof. promise. Cutting-edge, high definition visuals and unmatched performance give consumers the total package with Shaw Floors’ industry-leading resilient products.

Floorté PRO: New RCB Introductions for 2018

Floorté PRO is Shaw Floors’ hardest working resilient flooring, built for the most demanding environments. Shaw’s patent-pending Floorte PRO collection boasts leading performance and design attributes, giving consumers expected dependability engineered for higher performance and high style.

Floorté PRO 7 Series
Building upon the success of Floorté PRO 5 Series, Shaw is introducing a plethora of new styles in the brand new Floorté PRO 7 Series collection in 2018. Available in staggering plank sizes and popular tile formats and featuring 20 on-trend styles each, Floorté PRO 7 Series boasts superior visuals, unmatched performance and an attached acoustical pad for greater comfort and a healthy dose of noise reduction.

Other 7 Series Plank features include:
  • 6.5mm thickness, 20 mil wear layer, 9” x 59” Planks
  • Lifetime Residential Warranty
  • 10 Year Commercial Warranty
  • ScufResist Platinum Finish
  • Accent Bevel
  • High color variation
  • Embossed in Register
  • Click and Direct Glue Installation

Other 7 Series Tile features include:
  • 6.5mm thickness, 20 mil wear layer, 12” x 24” Tiles
  • Lifetime Residential Warranty
  • 10 Year Commercial Warranty
  • ScufResist Platinum Finish
  • Accent Bevel
  • High color variation
  • Click Installation

Floorté PRO 3 Series
Thanks to the tremendous success of Floorté PRO 5 Series, Shaw is introducing seven new styles in the brand new Floorté PRO 3 Series collection in 2018, boasting extreme visual realism for the consumer and easy installation for the retailer. Easy-to-install, strong and durable, these new introductions offer versatility and leading performance characteristics, including Floorté PRO’s innovative waterproof feature and enhanced performance attributes.

Other features include:
  • 3.4mm thickness, 6 mil wear layer, 7” x 48” Planks
  • ArmourBead Finish
  • Micro Bevel
  • 25 Year Residential Warranty
  • 7 Year Commercial Warranty

Floorté: New EVP Introductions for 2018

Floorté Enhanced Vinyl Plank was designed to bridge the gap between cleanability and beauty. Floorté’s waterproof qualities make it ideal for wet areas, giving consumers the ability to have the desired look of wood in any room of the home.

Pantheon HD Plus
Shaw Floors is introducing ten new styles in its Floorté Pantheon HD Plus collection, featuring longer, wider plank formats, realistic visuals emulating natural texture and grain patterns and an attached acoustical pad for greater comfort and a healthy dose of noise reduction.

Other features include:
  • 8mm thickness, 20 mil wear layer, 7" x 48" Planks
  • Lifetime Residential Warranty
  • 10 Year Light Commercial Warranty
  • ArmourBead Finish
  • Accent Bevel
  • High color variation
  • Embossed in Register

Titan HD Plus
Shaw Floors is introducing ten new styles in its Floorté Titan HD Plus collection, featuring staggering plank sizes, realistic visuals emulating natural texture and grain patterns and an attached acoustical pad for greater comfort and a healthy dose of noise reduction.

Other features include:
  • 12mm thickness, 30 mil wear layer, 9" x 72" Planks
  • Lifetime Residential  Warranty
  • 20 Year Commercial Warranty
  • ArmourBead Finish
  • Accent Bevel
  • High color variation
  • Embossed in Register

For more information on the above styles and several other resilient introductions from Shaw Floors, visit a Connect 2018 winter market or contact your Shaw Floors representative. Market dates and registration links are available at www.shawshows.com/markets.

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