Trending versus Trendy
Trendy versus trending? There is a big difference. It sounds like minor semantics, but in the world of home design, it’s important.
Trendy is a moment in time. It can be here this season and gone the next.
Trending, however, is taking part in a much wider and lasting movement.
When we make big decisions for our home, such as flooring, we don’t want to make a decision based on what is trendy. "We want to make a decision by what will have lasting appeal," says Emily Morrow, Shaw's Director of Style, Color, and Design.
A trend expert, like our own Emily Morrow and other designers on her team, is someone who can spot patterns, designs, and colors across a wide range of industries. It’s the ability to visit a furniture show in Paris, a fashion show in New York City, a designer showcase in China, and a gift show in San Francisco and distill what she sees into the decisions and influences that are most relevant.