Bellera Collection

Forget What You Think You Know About Carpet

Introducing a beautiful carpet like no other. BelleraTM ages gracefully & maintains its beauty.
Major stain resistance. Unbeatable performance. Superior durability.
Bellera is about to change your life–and it’s all good.

Finally: Peace of Mind

Built for confidence, BelleraTM High Performance Carpet is constructed with new fiber innovation and backed by the ultimate spill-proof backing.
This carpet is protected from top to bottom, providing you complete protection.

More Than Just A Pretty Name

Warm or cool tones, solids and patterns large and small.
No matter which style you favor, you can count on BelleraTM.

Browse Styles
Unrivaled Appearance

Beautiful Carpet. Every Single Day.

A lot can happen in 5 years.
Shaw Floors designed Bellera to take what life throws. High performance fiber delivers ultimate durability, softness and beauty. To back up our words, we conducted a 5-year walk test to prove your floor will look just as great years from now.
Shouldn’t all carpet age this gracefully?

Stain Resistance

Staining & Soiling? No Worries.

Time to stop messin’ around. BelleraTM features R2X® Soil & Stain Resistance so spills stay at the surface longer for quicker, easier clean-up.

Accident Protection

Cleaning Is A Breeze

Perfect for active households requiring the cleanest carpet for healthy living, LifeGuard protects your investment - and protects your subfloor from stinky, unreachable messes.

Unprecedented Assurance

Peace Of Mind? You Bet.

Bellera is backed by a No Surprises, Worry-free WarrantyTM that is simple, straightforward and transparent.
-10-year, non-prorated & includes reasonable labor within the first year
-30-day satisfaction guarantee. Meaning you can exchange for a new Shaw Floors style within 30 days for any reason (labor not included). Read More

Seeing Is Believing

  • Bellera's retail display is interactive & educational
  • Featuring samples of all styles and an up-close durability demo
FIND A DEALER

Seeing Is Believing

  • Bellera's retail display is interactive & educational
  • Featuring samples of all styles and an up-close durability demo
FIND A DEALER

No matter which style you choose,
count on BelleraTM for beautiful,
lasting carpet.