January 03, 2018
Shaw Floors Announces Extensive Tile Introductions
Contact: Stephanie Fisher
FOR IMMEDIATE RELEASE
Dalton, Ga. – Jan. 3, 2018 – Shaw Floors’ 2018 tile collection marks one of the most significant introductions in the company’s history. Among the new styles are continuously larger formats, which improve the speed of installations and enhance visual appeal with fewer grout lines. Included in the new introductions are a wide selection of contemporary visuals, such as concrete, time weathered planks, and other cutting-edge looks, as well as an extensive assortment of decorative accents.
“We’re also pleased to announce that Shaw continues to expand its network of distribution, resulting in superior, nationwide service to our customers,” says Vance Hunsucker, national sales manager for tile.
Among the large assortment of new introductions:
Featuring a digital inkjet reproduction of timeworn and weathered surfaces, this remarkable rectified edge porcelain tile series is available in five colors reminiscent of the European countryside and offered in a 12"x 48" size to highlight its stunning graphic, delivering the look of an old world architectural heritage.
This 8"x48" glazed porcelain plank style is available in a single, yet absolutely striking, earth-tone color, offering multiple tonal contrasts with varying shades and a unique timeworn natural wood finish. Its staggering size captures the ever-growing trend of longer, wider planks
Continuing to build upon the success of recent 8"x48" glazed porcelain plank introductions, Shaw is introducing Fontana, available in four beautiful colors, as a companion product to its Savannah style introduced in 2017.
Olympia Plank is an existing style available in five gorgeous colors, emulating a time weathered hardwood visual and now featuring the increasingly popular 8"x36" plank format size. This highly successful style and impressively large plank size makes an extreme visual impact in any room and is ideal for today’s open floor plans.
Timbered features wood graphics that emulate a diverse mix of Appalachian hardwood species offered in unique 6"x36" and 2.5"x16" plank sizes designed to perfectly accentuate the rustic nature of each wood species. Available in four colors, Timbered offers a magnificent range of color that springs to life, creating a breathtaking design that showcases the Appalachian region's rustic heritage in a way never before seen in a glazed porcelain plank tile.
This unique visual was inspired by a most distinctive natural stone from the quarries of Brazil known as "Blue Macauba." Tulum Tide features the rich, veining coloration and graphics of this treasured natural stone—emphasizing the beige, blue, taupe, rust and ivory colorations popular in today's design community. Available in two extraordinarily vibrant and detailed colorways, this 12"x24" glazed porcelain style in its standalone display is sure to be the centerpiece for any showroom floor.
Additionally, Shaw is continuing to add new styles to its comprehensive tile program, available exclusively to its Shaw Flooring Network retailers and boasting the best, on-trend styles in one collection on the market today. The collection is made up of the following:
For more information on the above styles and several other tile introductions from Shaw Floors, visit a Connect 2018 winter market or contact your Shaw Floors representative. Market dates and registration links are available at www.shawshows.com/markets.
- 6 hardwood plank styles
- 12 rectangular styles
- 120 decorative accent mosaics
- 317 total SKUS