January 17, 2019
Shaw Floors Announces Extensive, High-Design Tile Introductions
FOR IMMEDIATE RELEASE
Create “unexpected works of art” in the home with new, artful selections
Dalton, Ga.– Jan. 3, 2019 – Shaw Floors’ 2019 tile introductions pair the latest innovations in ceramic tile manufacturing technology with high style, empowering the consumer to use tile to create unique visuals and unexpected works of art in their homes.
“While all of our new tile introductions are on-trend, we are placing special emphasis on encaustic visuals thisyear,” said Carrie Edwards Isaac, vice president of residential marketing. “Our new tile offerings allowconsumers to add unique works of art to their homes in unexpected places, like laundry rooms, mudrooms,dog-washing stations, or offices; Shaw Floors can transform a backsplash or mudroom floor into a piece of artwork.”
Shaw Floors’ 2019 tile introductions include:
Evoking the warmth and beauty of sun-soaked beaches, the Islander collection brings relaxation into the home. Islander’s two patterned 8-inch x 8-inch floor tiles, one solid 8-inch x 8-inch floor tile and 3-inch x 6-inch color-coordinating subway tile formats approved for walls give rise to limitless design possibilities, mixing encaustic visuals with hand-glazed looks and sunny colors.
Emberwood features 7-inch x 47-inch planks with three wood-look visuals in warm and cool tones. This porcelain tile collection utilizes clarity-enhanced digital imaging and can be applied to floors and walls in both interior and exterior settings.
Revival evokes the look and feel of craftsmanship from a bygone era. This collection of encaustic tiles honors a time when homes were fitted with one-of-a-kind accents, lending art to unexpected places. Each of Revival’s six, distinct blends consist of 20 randomly mixed 8-inch x 8-inch tiles for a truly one-of-a-kind visual.
Working in tandem with today’s trend of mixing metals, Fusion creates a bold statement by combining metallic and wood visuals. Available in five colors and approved for wall, floor and exterior applications, this12-inch x 48-inch certified porcelain collection brings high style to the home.
- Santa Fe
The three wood-look visuals of Santa Fe create a laid-back, artisan vibe. The collection of 8-inch x 36-inch and 7-inch x 22-inch certified porcelain planks can be applied to floors, walls and exteriors. For added style, SantaFe can be installed in a herringbone pattern.
Available in 12-inch x 48-inch and 12-inch x 12-inch sizes, Heirloom blurs the lines between new and old with five stunning wood grain visuals. Featuring beautiful shading between planks and color options ranging from cool greys and whites to warm browns, Heirloom brings artistry to floors, walls and exteriors. May be installed in a herringbone pattern.
The home is a reflection of life’s rhythm. Rhythm’s three modern, white visuals draw upon waves of varying lengths and heights, showcasing them on 12-inch x 24-inch wall tiles for the modern home.
These classic stone visuals come in four styles and 12-inch x 24-inch formats suitable for the wall and floor. Sculpture is available colors ranging from bright white and subtle grey to deep charcoal.
- All That Glitters
Along with the many new tile and stone introductions, Shaw Floors introduces All That Glitters, a grout with a subtle twinkle. Designed to add a touch of glamor, any selection from this eight-color grout collection will bring sparkle to the home.
Shaw Floors’ 2019 Color of the Year, the Whisper palette of five hushed neutrals, is incorporated in the new tile introductions, embodying the colors themselves and providing visuals that coordinate with the palette.
More at Markets
In keeping with Shaw Floors’ new merchandising system, designed to streamline and brighten the showroom, brand new merchandising displays will be available to view at Connect 2019 winter markets. For more information on the above styles and other introductions from Shaw Floors, visit a Connect 2019 winter market or contact your Shaw Floors representative. Market dates and registration links are available at www.shawshows.com/markets.