September 2, 2026
Ask a builder or contractor which flooring brand they trust for their own projects, and one name comes up more than any other: Shaw Floors. Based on national new home construction volume and Shaw Floors builder channel data, we are proud to be the #1 brand trusted by the pros* – backed by a nearly 60-year legacy of leadership in quality, service, and innovation.
So, Who Are “The Pros”?
The pros are the builders, developers, and contractors who select flooring for new homes across the country. These are the people who see every brand on the market, compare performance side by side, and ensure they’re selecting the best solutions for their projects.
Today, Shaw Floors holds the largest market share in the builder channel, and we do business with a majority of the top 25 home builders in the United States. When the experts consistently choose one brand, you can feel confident selecting Shaw Floors for your own home.
Nearly 60 Years in the Making
For nearly 60 years, Shaw Floors has been one of the most established names in flooring, growing alongside the industry we help define. We are one of the largest domestic manufacturers of luxury vinyl plank and engineered hardwood, and the largest producer of carpet fibers in the industry, with more than 320 million square feet of production capacity here in the U.S., according to industry data.
Innovation drives that growth. Shaw Floors holds more than 270 patents in flooring technology, backed by a $125 million investment in domestic vinyl manufacturing and more than $1 billion investment in carpet manufacturing, over the past five years. Every plank, tile, and fiber reflects decades of research, testing, and hands-on feedback from the professionals who install it every day and the people living on our products.
Reliability the Pros Can Count On
Builders don’t have room for delays or defects and neither do you. Shaw Floors maintains an exceptional on-time delivery record with an industry-leading low claims rate. For pros, that means fewer delays and fewer callbacks. For you, it means your new floor arrives on time, performs as promised, and is backed every step of the way.
What Pro-Trusted Means for Your Home
You don’t need to be a contractor to benefit from what contractors already know. Choosing a brand trusted by the pros means choosing a flooring partner with the scale to back every order, the innovation to solve real problems, and the track record to prove it. Shaw Floors is the choice professionals make when it’s their name on the line — and it’s a choice you can make with the same confidence.
Ready to see it for yourself? Find a Shaw Floors retailer near you or schedule a free design consultation to explore flooring that’s already earned the industry’s trust.
*Based on national volume of new home construction.
Frequently Asked Questions
It means Shaw Floors hold the leading share of the builder channel nationally, based on the volume of new home construction including relationships with nearly all of the top 25 U.S. home builders.
Builders and contractors choose Shaw Floors for consistent quality, reliable order fulfillment, and a flooring portfolio backed by nearly 60 years of manufacturing experience and industry-leading production capacity.
Yes. The same qualities builders rely on — dependable performance, availability, and proven durability — are exactly what homeowners want in their own flooring investment.
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