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Why Shaw

Shaw Advantages

SoftBac Platinum Carpet Backing

  • Why Shaw
  • About Us
  • Shaw Advantages
  • Carpet Advantages
  • SoftBac Platinum Carpet Backing
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The flexible and wrinkle free carpet backing system
Shaw's flexible carpet backing system offers a host of benefits over traditional backings.

More than 750 million square yards of the innovation have been installed with no backing-related consumer complaints. One industry observer wrote of SoftBac, "...on occasion, product introductions wind up doing more than we all expect."

This patented backing system offers:

 
  • No-wrinkle guarantee
  • Unmatched softness and flexibility
  • Greater backing adhesive strength
  • Stronger, less visible seams
  • Resistance to seam peaking
  • Enhanced flexibility during cold weather
  • Higher sound absorption and an increase in insulation capacity


Since its introduction in 1997, SoftBac has proven itself superior across the board. In consumer tests, carpets backed with SoftBac were consistently found to be more comfortable than comparative products, regardless of the padding used.

And the benefits aren't just ones you can feel. SoftBac offers advantages you can see. Since SoftBac protects the carpet fiber from excessive heat transfer during the application of the backing, shrinkage is minimized, creating a noticeable improvement in the carpet's appearance. Its ability to bend and fold makes for fewer seams in tight passageways and corners. And its superior stretch allows for less visible seams.

SoftBac isn't just a consumer favorite, it's also the installer's choice. The fleecy texture virtually eliminates scuffing and scratching on your walls and baseboards during installation. And its unique flexibility reduces the risk of damaging other interior finishes.

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Laminate vs. Luxury Vinyl
Laminate vs. Luxury Vinyl

Confused by the choices? We're here to explain the differences.

WATCH VIDEO
Clean for a Cause
Clean for a Cause

Shop cleaning products that keep your floors looking new - and support the lifesaving mission of St. Jude Children’s Research Hospital®.

Learn more.
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