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SINCERE FOCUS

SINCERE FOCUS ANCHOR ROOM
SINCERE FOCUS ANCHOR MAIN
SINCERE FOCUS ANCHOR SWATCH
SINCERE FOCUS ANCHOR 360PROD
SINCERE FOCUS ANCHOR ROOM
SINCERE FOCUS ANCHOR ROOM
SINCERE FOCUS ANCHOR ROOM
SINCERE FOCUS ANCHOR MAIN
SINCERE FOCUS ANCHOR SWATCH
SINCERE FOCUS ANCHOR 360PROD360
SINCERE FOCUS ANCHOR ROOM
SINCERE FOCUS ANCHOR ROOM
SINCERE FOCUS

ANCHOR

00509

SINCERE FOCUS BISON MAIN

BISON

00706

SINCERE FOCUS MORNING MIST MAIN

MORNING MIST

00107

SINCERE FOCUS CLASSIC PEARL MAIN

CLASSIC PEARL

00109

SINCERE FOCUS CHARMING TAN MAIN

CHARMING TAN

00111

SINCERE FOCUS DREAMY BEIGE MAIN

DREAMY BEIGE

00112

SINCERE FOCUS SOFT FOCUS MAIN

SOFT FOCUS

00123

SINCERE FOCUS ASPEN WHITE MAIN

ASPEN WHITE

00150

SINCERE FOCUS CASHEW MAIN

CASHEW

00220

SINCERE FOCUS ORGANIC GROWN MAIN

ORGANIC GROWN

00320

SINCERE FOCUS ALMAFI COAST MAIN

ALMAFI COAST

00422

SINCERE FOCUS WHISPER MAIN

WHISPER

00453

SINCERE FOCUS PLASTER MAIN

PLASTER

00508

SINCERE FOCUS ANCHOR MAIN

ANCHOR

00509

SINCERE FOCUS MUSHROOM MAIN

MUSHROOM

00520

SINCERE FOCUS STRAW HAT MAIN

STRAW HAT

00700

SINCERE FOCUS CANOE MAIN

CANOE

00720

SINCERE FOCUS

16 Colors

SINCERE FOCUS BISON MAIN

BISON

00706

SINCERE FOCUS MORNING MIST MAIN

MORNING MIST

00107

SINCERE FOCUS CLASSIC PEARL MAIN

CLASSIC PEARL

00109

SINCERE FOCUS CHARMING TAN MAIN

CHARMING TAN

00111

SINCERE FOCUS DREAMY BEIGE MAIN

DREAMY BEIGE

00112

SINCERE FOCUS SOFT FOCUS MAIN

SOFT FOCUS

00123

SINCERE FOCUS ASPEN WHITE MAIN

ASPEN WHITE

00150

SINCERE FOCUS CASHEW MAIN

CASHEW

00220

SINCERE FOCUS ORGANIC GROWN MAIN

ORGANIC GROWN

00320

SINCERE FOCUS ALMAFI COAST MAIN

ALMAFI COAST

00422

SINCERE FOCUS WHISPER MAIN

WHISPER

00453

SINCERE FOCUS PLASTER MAIN

PLASTER

00508

SINCERE FOCUS ANCHOR MAIN

ANCHOR

00509

SINCERE FOCUS MUSHROOM MAIN

MUSHROOM

00520

SINCERE FOCUS STRAW HAT MAIN

STRAW HAT

00700

SINCERE FOCUS CANOE MAIN

CANOE

00720

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    Behind the Design

    • Spill-Proof Backing

    • High-Performance Fiber

    • Industry-Leading Warranty

    • Made in the USA

    Specificationsarrow_forward

    Specifications

    Overview
    Style Name
    SINCERE FOCUS
    Style Number
    5E828
    Color Name
    ANCHOR
    Color Number
    00509
    Flooring Type
    Carpet
    Collection
    Pet Perfect +
    Construction
    Width
    12 ft
    Pattern Repeat
    No Pattern Match
    Fiber
    100% ANSO® High Performance PET
    Style Type
    pattern
    Face Weight
    40.9 oz/yd²
    Dye Method
    Predyed
    Backing
    LifeGuard® Spill-Proof Technology®
    Total Recycled Content
    23.06% (pre-consumer 0% | post-consumer 23.06%)
    Made In USA
    YES
    Country Of Origin
    USA

    PASSION IN EVERY FIBER OF OUR BEING

    Shaw Floors creates carpet to instill confidence in every step-- from your first home to your forever home with innovation, high performance, elevated style, and unmatched quality woven into every fiber of our being. 

    Illustration of a light bulb with a teal-colored glass and black base, symbolizing an idea or innovation.

    INNOVATION

    Innovative flooring crafted for beauty, performance, and lasting quality.

    Icon of a hand holding a pen with sparkles around it, representing creativity and craftsmanship.

    STYLE

    Inspired flooring design reflecting global trends and your unique style.

    Icon of two hands shaking, forming a heart shape symbolizing partnership and trust.

    PEOPLE

    Crafted with passion, our floors form your home's foundation.

    Why You’ll Love It

    Spill-Proof Backing
    Spill-Proof Backing

    Spill-Proof Backing

    High-Performance Fiber
    High-Performance Fiber

    High-Performance Fiber

    Industry-Leading Warranty
    Industry-Leading Warranty

    Industry-Leading Warranty

    Made in the USA
    Made in the USA

    Made in the USA

    Easy Pet Hair Removal
    Easy Pet Hair Removal

    Easy Pet Hair Removal

    No Pattern Match Install
    No Pattern Match Install

    No Pattern Match Install

    Installation & Maintenance

    Cozy living room with beige patterned carpet, wooden chair, and green plant

    INSTALLATION

    Proper installation is key to ensuring your luxury vinyl floors look great and stand the test of time.

    Learn about the installation
    Hand spraying carpet cleaner on patterned carpet with geometric design

    CARE

    Extend your luxury vinyl floor’s lifespan through proper care and maintenance.

    Find our care details here
    Cozy family room with beige carpet flooring, showcasing a warm and inviting atmosphere with a family enjoying quality time together

    WARRANTY

    We’re confident our products will perform against everything your life throws at them.

    Read about warranty coverage

    Resources

    Image Assets

    SINCERE FOCUS ANCHOR MAIN

    SINCERE FOCUS - ANCHOR

    5E828-00509

    Download All

    Documents

    File NameType

    Specification Sheet

    downloadPDF

    Carpet Care & Maintenance Guide

    downloadPDF

    Environmental Product Declaration (EPD)

    downloadPDF

    CRI® Green Label Plus

    downloadPDF